2) There are now so many places for ideas to live that our playground has essentially become limitless. I learn about a new platform, partner or technology nearly every week. A truly big idea now has dozens upon dozens of lives, each nuanced and specialized to the medium in which it lives. I love that. But at the same time, I hate how we as an industry sometimes think the medium is the idea. We forget that the power comes from using the medium’s strengths to give a unique, new angle to an already amazing idea.
6) This year, I’ve resolved to actually learn about all the things that in the past I would have pretended to already know about. There’s a pressure for those in charge to pretend they know everything. I’m not ashamed to say I’m just as guilty of that as the next guy. But me pretending to already know about every newfangled social platform, tech innovation or media opportunity doesn’t help me or my agency. I need to check my pride at the door and put in the time to learn in order to stay relevant. I need to know how to use the new in a way that makes our work as relevant as possible.
