2) I love that our business of creating live action, graphic, audio, and VFX content has gotten so expansive and collaborative because of numerous channels of delivery needing and wanting content. Advertisers and Agencies are looking to us for creative solutions and are wanting to get us involved much earlier in the conceptual stages. What I greatly dislike is that the art and craft of our business gets diminished and sacrificed for very fast turnarounds and small budgets. Sometimes content is created just to be created without thought, creativity nor strategy.
7) I think overall production companies and post houses will be busier but not necessarily making more net revenues. Budgets are tighter for quick turnaround work but the opportunities are great. I think if you’re a creative shop, you’ll rise to the top because the content has to be entertaining no matter if its for broadcast or the internet. Good creative and good quality work will still be king but business owners may have to be willing to sacrifice some profit in some cases, not all. I’m very excited about the potential for 2016.
