2) The move away from the AOR model has negatively impacted the nature of the client/agency relationship. The trust you build, the knowledge and the relationships just don’t function in the same way.
On the flip side of that, moving away from the AOR means that we are getting involved in work that perhaps we wouldn’t have done before. There is an excitement to not knowing what is around the corner.
3) Creative people have had to evolve into thinking like strategists. Back in the day, we had to figure out the most inventive ways of saying what the client wanted. Now, more often than not, we are tasked with figuring out what they want to say, not just how they want to say it.
What I like most about that is that we have become smarter and more rounded as creatives. We have to be flexible enough to take on the new roles and still deliver top work.
4) Don’t take yourself too seriously.