Chief Creative Officer
Ogilvy & Mather New York
2) The move away from the AOR model has negatively impacted the nature of the client/agency relationship. The trust you build, the knowledge and the relationships just don’t function in the same way.
On the flip side of that, moving away from the AOR means that we are getting involved in work that perhaps we wouldn’t have done before. There is an excitement to not knowing what is around the corner.
3) Creative people have had to evolve into thinking like strategists. Back in the day, we had to figure out the most inventive ways of saying what the client wanted. Now, more often than not, we are tasked with figuring out what they want to say, not just how they want to say it.
What I like most about that is that we have become smarter and more rounded as creatives. We have to be flexible enough to take on the new roles and still deliver top work.
4) Don’t take yourself too seriously.
Lineup Of Jury Presidents Set For 2025 D&AD Awards; Creator Category Launched
The D&AD Awards competition for 2025 has set its lineup of jury presidents and launched a Creator Content category.
The 2025 Jury presidents are a global mix of leading creative experts from international brands and agencies including TikTok, Saatchi & Saatchi, The New York Times Magazine, VML, Framestore, Common People Films, Ogilvy Health, and Publicis Groupe Germany.
Here’s a category-by-category rundown of jury presidents for D&AD Awards 2025:
Animation: Melody Sylvester, global managing director & EP commercials, Common People Films
Art Direction: Saulo Rocha, chief creative officer, DAVID Madrid
Book Design: Johanna Neurath, chair, Thames & Hudson Publishing Ltd.
New Brand Identity: Johanna Roca, creative venture partner, Accept & Proceed
Brand Identity Refresh: Frederico Gelli, founder & CEO, Tátil Design
Casting: Selma Nicholls, casting director, Looks Like Me Casting
Cinematography: Sally Campbell, co-founder & CEO, Somesuch
Commerce: Ben Coulson, chief creative officer ANZ, Dentsu Creative
Creator Content: Karl Haddad, head of Global Creative Lab, TikTok
Digital Marketing: Marco Giannelli (Pernil), chief creative officer, AlmapBBDO
Digital Design: Akae Wang, head of creative, Banana Balloon
Direct: Stéphane Xiberras, president & chief creative officer, BETC, head of Havas Global Creative Council
Direction: Justyna Obasi, director, Lovesong/Anorak
Editing: Fouad Gaber, editor; Cabin Edit
Entertainment: Debbi Vandeven, global chief creative officer, VML
Experiential: Activation & Experience: Dennis May, chief creative officer, Publicis Groupe Germany
Film: Pelle Sjoenell,... Read More