2) I really like the fact that it’s less about sending the perfect message and more about putting an action behind your brand promise. With social and digital media as the amplifier, marketers really need to make stuff that’s worthwhile for people. Stuff that’s additive rather than interruptive. It’s about asking how the marketing can add value. Why anyone would care or share. It’s still about getting brands into pop culture and into the conversation but we have more tools than ever to do that and we need to work harder to earn our place at that proverbial water cooler. The key words being ‘to earn’ in all media at the moment.
6) More necessity to explore new things and as a result, ‘bravery.’ After all it’s the mother of invention right? It’s not a ‘nice-to-have’ anymore but the difference between success and failure.
Andreas Dahlqvist Chief Creative Officer Grey New York
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More
