SHOOT Magazine today announced its new SHOOT Publicity Wire, a targeted real-time news and information release distribution service.
The SHOOT Publicity Wire offers PR, marketing professionals, and entrepreneurs a powerful tool to communicate to a hard-to-reach vertical market comprised of news agencies, search engines, journalists, industry publications, customers, prospects, and influential industry decision-makers in the advertising, broadband, filmmaking, and television production and postproduction industries.
Designed as an industry service, the SHOOT Publicity Wire is powered by SHOOTonline.com, the leading news website for commercial, broadband video, branded entertainment, and multimedia content production. SHOOT’s Publicity Wire will deliver direct access to a highly targeted global marketplace comprised of, both, the advertising and filmmaking industries in North America, South America, Europe, Africa, Asia, Australia, and the Middle East.
SHOOT is excited to offer the industry this new distribution channel. “The SHOOT Publicity Wire allows our customers to focus their publicity releases on the companies, agencies, journalists and publications that cover their industry while also getting their message out to a wider business and prosumer audience,” explains Roberta Griefer, SHOOT Magazine Publisher & Editorial Director. The new service will assist marketing and communications specialists in leveraging the power of search to reach and increase the visibility of their publicity releases to anyone searching on the Web, including media, industry, clients, prospects, and prosumers/consumers, as well as the industry stakeholders and influencers that affect the advertising, broadband video, cinema, media and television businesses.
SHOOT Publicity Wire service will help companies and agencies achieve major international press coverage, top placement on search engines such as Google, Yahoo and MSN. Our goal is to provide highly targeted publicity news release distribution focusing on ease of use, flexibility, speed of delivery, audience coverage, archiving, and cost-effectiveness as the key benefits.
SHOOT Publicity Wire releases will be fully accessible to any SHOOTonline public, registered and paid users from a highly visible landing page within SHOOTonline.com. The Publicity Wire archives will be searchable and accessible for 2 years to all users of SHOOTonline.com. Releases will be organized by category, date, and fully key word searchable.
SHOOT’s Publicity Wire offers global publicity release distribution via digital feeds, opt-in ePublicity Release Alert called Brand New[s], site archiving and indexing, website Search Engine Optimization (SEO), databases and online services, and newspapers, media organizations and television stations around the world.
As part of its commitment to providing the best exposure for its clients’ publicity releases, SHOOT Publicity Wire will enter into more agreements with media organizations and industry webmasters to provide placement of customer releases on high-traffic news portals and industry websites.
The service will be available to all registered (free) users of SHOOTonline.com in mid-January 2008. To use the publicity wire service a registered user will be able to purchase credits and immediately upload releases for distribution. For further information, to sign up for the SHOOT Publicity Wire RSS feed, and to subscribe to Brand New[s] go to www.shootonline.com/go/publicitywire.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More