SHOOT Magazine today announced its new SHOOT Publicity Wire, a targeted real-time news and information release distribution service.
The SHOOT Publicity Wire offers PR, marketing professionals, and entrepreneurs a powerful tool to communicate to a hard-to-reach vertical market comprised of news agencies, search engines, journalists, industry publications, customers, prospects, and influential industry decision-makers in the advertising, broadband, filmmaking, and television production and postproduction industries.
Designed as an industry service, the SHOOT Publicity Wire is powered by SHOOTonline.com, the leading news website for commercial, broadband video, branded entertainment, and multimedia content production. SHOOT’s Publicity Wire will deliver direct access to a highly targeted global marketplace comprised of, both, the advertising and filmmaking industries in North America, South America, Europe, Africa, Asia, Australia, and the Middle East.
SHOOT is excited to offer the industry this new distribution channel. “The SHOOT Publicity Wire allows our customers to focus their publicity releases on the companies, agencies, journalists and publications that cover their industry while also getting their message out to a wider business and prosumer audience,” explains Roberta Griefer, SHOOT Magazine Publisher & Editorial Director. The new service will assist marketing and communications specialists in leveraging the power of search to reach and increase the visibility of their publicity releases to anyone searching on the Web, including media, industry, clients, prospects, and prosumers/consumers, as well as the industry stakeholders and influencers that affect the advertising, broadband video, cinema, media and television businesses.
SHOOT Publicity Wire service will help companies and agencies achieve major international press coverage, top placement on search engines such as Google, Yahoo and MSN. Our goal is to provide highly targeted publicity news release distribution focusing on ease of use, flexibility, speed of delivery, audience coverage, archiving, and cost-effectiveness as the key benefits.
SHOOT Publicity Wire releases will be fully accessible to any SHOOTonline public, registered and paid users from a highly visible landing page within SHOOTonline.com. The Publicity Wire archives will be searchable and accessible for 2 years to all users of SHOOTonline.com. Releases will be organized by category, date, and fully key word searchable.
SHOOT’s Publicity Wire offers global publicity release distribution via digital feeds, opt-in ePublicity Release Alert called Brand New[s], site archiving and indexing, website Search Engine Optimization (SEO), databases and online services, and newspapers, media organizations and television stations around the world.
As part of its commitment to providing the best exposure for its clients’ publicity releases, SHOOT Publicity Wire will enter into more agreements with media organizations and industry webmasters to provide placement of customer releases on high-traffic news portals and industry websites.
The service will be available to all registered (free) users of SHOOTonline.com in mid-January 2008. To use the publicity wire service a registered user will be able to purchase credits and immediately upload releases for distribution. For further information, to sign up for the SHOOT Publicity Wire RSS feed, and to subscribe to Brand New[s] go to www.shootonline.com/go/publicitywire.
Ron Cicero and Bo Clancey Launch Production House 34North
Executive producers Ron Cicero and Bo Clancey have teamed to launch 34North. The shop opens with a roster which includes accomplished directors Jan Wentz, Ben Nakamura Whitehouse, David Edwards and Mario Feil, as well as such up-and-coming filmmakers as Glenn Stewart and Chris Fowles. Nakamura Whitehouse, Edwards, Feil and Fowles come over from CoMPANY Films, the production company for which Cicero served as an EP for the past nearly five years. Director Wentz had most recently been with production house Skunk while Stewart now gains his first U.S. representation. EP Clancey was freelance producing prior to the formation of 34North. He and Cicero have known each other for some 25 years, recently reconnecting on a job directed by Fowles. Cicero said that he and Clancey “want to keep a highly focused roster where talent management can be one on one--where we all share in the directors’ success together.” Clancey also brings an agency pedigree to the new venture. “I started at Campbell Ewald in accounts, no less,” said Clancey. “I saw firsthand how much work agencies put in before we even see a script. You have to respect that investment. These agency experiences really shaped my approach to production--it’s about empathy, listening between the lines, and ultimately making the process seamless.” 34North represents a meeting point--both literally and creatively. Named after the latitude of Malibu, Calif., where the idea for the company was born, it also embraces the power of storytelling. “34North118West was the first GPS-enabled narrative,” Cicero explained. “That blend of art and technology, to captivate an audience, mirrors what we do here--create compelling work, with talented people, harnessing state-of-the-art... Read More