In response to the growing interest in broadband video advertising, SHOOTonline.com, a leading online resource for commercial, interactive, and branded content production, today announced the launch of iSPOT, a digital newspaper covering the latest news and developments in the broadband video advertising marketplace.
Internet video advertising has grown dramatically in the past year and is becoming a focal point for digital content providers, advertisers and ad agencies as Internet technology reveals its digital video delivery potential to both communicate and enhance brand marketing. Currently, U.S. online video advertising is expected to total $385 million, up 71 percent from a year ago, according to market research firm eMarketer. That’s more than twice the growth rate of overall U.S. online advertising spending. According to JupiterResearch, online video advertising could hit $1 billion within three years.
iSPOT will bring advertising and internet video professionals vital information they need to make timely business decisions in the burgeoning world of broadband video advertising.
iSPOT fulfills a significant need for marketers, full-service and interactive advertising agencies, broadband content providers/producers/portals, and the commercial production community to capitalize on broadband market trends now transforming the advertising business.
Written by iSPOT senior editor, Ken Liebeskind, and edited by the editors of SHOOT, the leading publication for Commercial, Interactive & Branded Content Production, iSPOT is slated to begin publishing, every Wednesday, on November 22, 2006. iSPOT will be emailed, free of charge, to registered SHOOTonline.com subscribers and the e-newspaper will be accessible to public users online directly at www.shootonline.com/go/ispot.
Regular coverage will feature topics such as:
- Buying and producing online video ad placements, video ad serving in an on demand format, creating unique content vs. re-purposing TV ads, in-stream formats vs. in-banner ads, hardware and software digital media innovations, tracking and measurement of online video advertising (accountability and CPM), and other important issues.
- Broadband video commercial creative guidelines, standards, ad sizing, optimal length formats, industry association information and event updates;
- Creative work reviews including “iSPOT of the Week,” and “iWork” where the best work is showcased along with the people behind it. Creative case studies on campaigns that kept consumers engaged, used unique original concepts, satisfied client expectations and impacted brand awareness metrics;
- Market coverage on such vital topics as: Interactive clickable video, contextual targeting, pre-roll video ads, interstitial video ads, rich media in-banner ads, advertising in consumer generated media, changing video ad content on-demand based on consumer response, pay-per-click video ad buys, on-location shooting strategies for web content;
- News from leading and up-and-coming ad supported Websites and broadband video channels, such as AOL, Brightcove, CNN, MSN, MSNBC, Google Video, YouTube, IGN, MySpace, MTV Overdrive, Heavy.com, etc.
Contact information
Ken Liebeskind, iSPOT Senior Editor, 203-227-1699 x17, kliebeskind@shootonline.com
Roberta Griefer, iSPOT Editorial Director, 203-227-1699 x13, rgriefer@shootonline.com
Gerald Giannone, iSPOT Publisher, 203-277-1699 x12, ggiannone@shootonline.com
Web: www.shootonline.com/go/ispot
About SHOOT and SHOOTonline.com
In publication for 46 years, SHOOT’s Editorial Mission is to provide vital news and information about the creation and production of TV commercials, interactive advertising and branded content necessary to its readers; ad agency creative and production decision-makers, brand marketers and content producers, for making informed creative and production decisions. To serve as a conduit between ad agencies, clients, entertainment companies, media companies, and creative, production, and post companies/services around the world. SHOOT is owned and operated by DCA Business Media LLC.
