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    Sherman, Moore, Willis join The Escape Pod

    By SHOOTUpdated:No Comments1061 Views
    CHICAGO --

    Independent agency The Escape Pod has named several new executives to its leadership team. Derek Sherman has been appointed executive creative director, Tyler Moore is director of integrated strategy, and Holly Willis is VP account director. 

    Sherman, is a creative Director, writer and novelist who has led breakthrough integrated marketing campaigns for Apple, Corona, Google, Coca-Cola, Canadian Club, Miller Lite, Kellogg’s, Jim Beam, McDonald’s, Abbott Labs, Amnesty International and Sprite. His work has won multiple Gold and Silver Cannes Lions, D&AD pencils, Gold Effies, and the One Show.

    Moore comes over from R/GA. He has worked on innovative campaigns for LIFEWTR, SVEDKA, Maytag, Sprint, Nike, and Corona Extra across digital, social and traditional. He has won multiple awards including an Epica creative award, multiple Webby Awards and a North American Effie.    

    Willis brings more than 10 years of experience on blue chip brands across CPG, spirits and beverage, entertainment, retail and electronics. Her expertise spans digital, shopper marketing and traditional brand-building campaigns. Most recently, she spent five years with FCB leading the Samsung Mobile & Services business, as well as agency marketing and new business efforts for the retail/activation division, FCB/RED. She has worked on brands including Coca-Cola, Anheuser-Busch InBev, Target, Netflix, Kraft Foods (now Kraft Heinz), Mondelez International, Jack Daniels, Tyson Foods, GE Appliances and 21st Century Fox.

    The new executives join Ryan Dickey, who assumed the post of creative director at the agency last year. Dickey is an award-winning 15+ year creative veteran who has created cross-channel, integrated advertising for a diverse range of brands including Apple, Google, Volkswagen, Sony PlayStation, Orbit and Purina. He cut his teeth at agencies including Leo Burnett, Deutsch and Energy BBDO.

    Celia Jones is CEO of The Escape Pod while Norm Bilow serves as founder and managing director of The Escape Pod Group.

    Tags:Derek ShermanHolly WillisThe Escape PodTyler Moore



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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