Shelley Ong has joined Enso as brand impact lead, a newly created position at the L.A.-based agency. Ong will oversee the brand impact team, which looks to lead, cultivate and grow brands that deliver both business and social impact. She will shepherd the business strategy, strategic partnerships and day-to-day account management across all accounts as well as provide forward thinking opportunities for new and existing clients.
Ong brings more than 10 years of experience in brand development, communication strategy and integrated campaigns. She’s worked with leading global brands including Procter & Gamble, Kellogg’s and TELUS, as well as with local social enterprises and NGOs around the world. Prior to joining Enso, Ong led the masterbrand division for Samsung Global at Leo Burnett, where she was instrumental in developing its first global brand creative platform. She graduated from the University of British Columbia with a double-specialization in marketing and international business.
“Shelley is a master collaborator who’s passionate about innovation and storytelling, and how they can empower brands to play a role in bettering the world by just doing business. That’s the mission of Enso and she truly lives and breathes it,” said Sebastian Buck, co-founder and strategic lead of Enso.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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