Shay Fu has been promoted to head of global operations for Craft, McCann Worldgroup’s global content production and adaptation unit. Craft offers integrated print, video and digital design production as well as translation and adaptation services in more than 65 markets worldwide. Fu will lead global studio operations in addition to her continuing position as EVP, managing director of Craft North America.
In her expanded role, Fu will partner with Craft’s regional studio leads and managing directors across the globe, focusing on operational excellence, best practices, and building a strong and well-connected international network of studio teams. She takes on global responsibilities that were previously held by Craig Smith, who continues in his roles as chief information officer both for Craft and for McCann Worldgroup.
“Shay has transformed Craft’s North American studios which are all performing at a high level servicing some of the most iconic brands in the industry,” said Ed Powers, Craft’s global CEO. “She will now expand her talents to our studios around the world, with a keen focus on taking our commitment to excellence and our clients to the next level.”
Fu, who has over 20 years of experience in the creative services industry, first joined McCann Worldgroup in 2013 to lead Craft New York. She was promoted in 2017 to EVP, managing director of Craft North America, heading operations that also include New York, Boston, Toronto, Parsippany, N.J., Detroit, and Jacksonville, Florida.
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a global marketing services company with over 20,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), Craft (content production), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More