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    Shay Fu To Head Global Operations At McCann Worldgroup’s Craft

    By SHOOTUpdated:No Comments4223 Views
    Shay Fu
    NEW YORK --

    Shay Fu has been promoted to head of global operations for Craft, McCann Worldgroup’s global content production and adaptation unit. Craft offers integrated print, video and digital design production as well as translation and adaptation services in more than 65 markets worldwide. Fu will lead global studio operations in addition to her continuing position as EVP, managing director of Craft North America.

    In her expanded role, Fu will partner with Craft’s regional studio leads and managing directors across the globe, focusing on operational excellence, best practices, and building a strong and well-connected international network of studio teams. She takes on global responsibilities that were previously held by Craig Smith, who continues in his roles as chief information officer both for Craft and for McCann Worldgroup.

    “Shay has transformed Craft’s North American studios which are all performing at a high level servicing some of the most iconic brands in the industry,” said Ed Powers, Craft’s global CEO. “She will now expand her talents to our studios around the world, with a keen focus on taking our commitment to excellence and our clients to the next level.”

    Fu, who has over 20 years of experience in the creative services industry, first joined McCann Worldgroup in 2013 to lead Craft New York.  She was promoted in 2017 to EVP, managing director of Craft North America, heading operations that also include New York, Boston, Toronto, Parsippany, N.J., Detroit, and Jacksonville, Florida.

    McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a global marketing services company with over 20,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), Craft (content production), Weber Shandwick (public relations), FutureBrand (consulting/design), and PMK-BNC (entertainment/brand/popular culture).

    Category:News
    Tags:CraftEd PowersMcCann WorldgroupShay Fu



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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