R/GA has promoted Erin Lynch and Shannon Washington to SVPs, executive creative directors partnering to lead the creative output for its New York office. A true stories and systems duo, Lynch will spearhead experience-driven creative while Washington will head integrated creative. Both will report to global chief creative officer Tiffany Rolfe and global chief experience officer Ben Williams.
A creative with two decades of experience, Lynch has been a key leader in the evolution of R/GA’s digital product, service and innovation work. She has led the design teams on notable projects partnering with noted brands including Planned Parenthood’s Roo High School, which shared judgment-free sexual and reproductive health information with the teens who need it most. One of Lynch’s proudest achievements is helping to build a thriving and diverse creative team at R/GA New York. She is also the recipient of Cannes Lions, Clios, One Show, Effie and Webby awards.
Washington joined R/GA in 2020 after working with Media Arts Lab where she launched Apple TV+. Prior, she rebranded and relaunched CoverGirl at Droga5. In a short time, Washington has been a pivotal contributor to prominent work for Google and ESPN and a key driver of cultural initiatives within the company including the Black Leadership Coalition and R/GA’s Allyship program. Most recently, Washington led the company’s global social AOR pitch with Uber Eats, contributing to the landmark win and the mobility company’s recent big game social media campaign.
“Erin and Shannon are rare leaders who devote themselves to supporting and inspiring their teams to do their best work–creative that connects with people and culture in a meaningful way,” said Rolfe.
Williams added that Washington and Lynch “excel at connecting the dots between communication and experience, so that it’s both innovative and human-first.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More