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    Shannon McGlothin joins Omelet as group creative director

    By SHOOTUpdated:No Comments423 Views
    LOS ANGELES --

    Shannon McGlothin has been appointed group creative director at Omelet, a branding, marketing and entertainment company. He is helping to l ead creative efforts for the company’s clients, and reports to Sarah Anderson, partner and chief creative officer.

    McGlothin has already been a lead on several key Omelet endeavors including global and integrated campaigns for Microsoft as well as upcoming work for Red Bull.

    With 15 years of experience overseeing strategic and creative engagements at agencies like Wieden + Kennedy and Crispin Porter + Bogusky, McGlothin most recently came from Leo Burnett where he served as the Samsung Global executive creative director. Throughout his career, McGlothin has worked with brands like Coca-Cola, Nike, The GAP and Electronic Arts, and has been lauded by Cannes, CLIO, D&AD, and The One Show.

    Omelet creates integrated campaigns for brands including AT&T, Coca-Cola, Microsoft, Moët & Chandon and Whole Foods Market. The company also has divisions including Omelet Studio, Omelet To Go, and Omelet Brands to create original brand programming, live interactive experiences and original owned intellectual property.

    Matthew Forrest Launches Commercial/Branded Content Production Company Cloud Forest

    Friday, November 15, 2024

    Producer Matthew Forrest has officially launched Cloud Forest, a Los Angeles-based video production company specializing in commercials and branded content, with additional capabilities in emerging formats like AI and VR.

    With the mantra “Where your vision meets our production precision,” Cloud Forest aims to serve brands, agencies and networks with a blend of creativity and operational efficiency.

    Forrest brings over 20 years of experience to Cloud Forest. His portfolio includes producing commercial content for Square, Aveeno, and Lyft, branded content series for KitchenAid, Pizza Hut, and Verizon, and projects like Mariah Carey’s “Keys of Christmas.” Forrest’s career highlight came at Endemol Shine, where he earned a Sports Emmy in 2018 for producing Life VR’s “Capturing Everest.”

    “Leveraging my varied experiences in both traditional and digital formats, I’m excited to create content across a wide array of platforms with the partners I admire,” said Forrest. “Our focus is on delivering excellence in commercials and branded content, while also offering cutting-edge solutions in AI and VR when appropriate for our clients’ needs.”

    Cloud Forest’s talent roster currently features long-time Forrest collaborators such as commercial directors Ben Pluimer, Michael Belcher, Clyde Bessey, Christopher Louie and Kevin K. Shah; director/photographer Shawn Corrigan; photographers Gabriela Oltean and Will Deleon; and creative directors Natalie Perry and Drew Grossman. The studio’s strength lies in curating the right team and accurately defining the necessary resources--budget, roles, and technology--allowing every project to meet its creative and business goals.

    This approach has earned praise from industry... Read More

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