Lisa Gatto Setten has been appointed head of production at JWT New York. Reporting to Mike Geiger who is president, chief integration officer of JWT North America, Setten will lead content production, and is tasked with helping to ensure the seamless integration of the production departments for the agency’s flagship office.
Setten joins JWT from BBH New York, where she served as head of broadcast production, overseeing all aspects of moving image production and in-house postproduction for the agency’s New York and Los Angeles-based clients. Some of her most notable projects are Google’s “Dear Sophie” and Chrome’s “Speed Tests,” Axe’s “Susan Glenn” and “Balls,” and Smirnoff’s “Tea Partay.” Other client experience includes Ally Bank, Baileys, British Airways, Cadillac, Johnnie Walker, Levi’s, LG, Sprite, UNICEF, Vaseline and The Weather Channel.
Prior to joining BBH, Setten was a freelance senior producer at Goodby, Silverstein & Partners, working on multiple HP campaigns. Throughout her career, she has produced award-winning work for clients across a wide range of categories. Highlights include multiple Cannes Gold Lions, One Show Pencils and AICP Excellence/Campaign honors.
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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