Sergio Lopez has joined McCann London as head of integrated production, marking one of the first senior leadership appointments made by Zaid Al-Zaidy since becoming CEO in 2013. Lopez comes over from Anomaly where he was global head of integrated production, responsible for multi-channel production, project management, studio and production partnerships across Anomaly’s offices in New York, London, Amsterdam, Toronto and Shanghai.
Lopez has spent his career working internationally across Fortune 500 multinational clients at leading global network agencies. He has served on the jury at top industry award shows such as D&AD and the AICP Show. Lopez has worked on many award-winning multi-channel campaigns including the Smirnoff “Nightlife Exchange,” Microsoft’s “BIEB,” Converse’s “Shoes are boring, wear sneakers” and Budweiser Superbowl and FA Cup commercials. Lopez also scooped the first Gold Lion in the Mobile Category in 2012 for Johnson & Johnson’s BAND-AID Magic Vision App.
Lopez started his career at Spain’s leading agency Tapsa, which he joined at the young age of 17. After working for some of the country’s top creative talent and clients. He moved to Leo Burnett, Chicago, a few years later in the capacity of senior producer. In this role, he worked internationally, producing campaigns for clients such as Nintendo, P&G, Coca-Cola, Samsung and McDonald’s. He moved to JWT New York in November of 2009 as director of brand production for Microsoft, Smirnoff, Macy’s, Rolex and Nestle. He joined Anomaly in 2012.
Lopez said, “At a time in which the role of production is changing and being redefined as convergence of creativity, technology and business I’m excited about being part of an agency with such a strong leadership team and bold vision. They definitely understand the importance of production and we share the strong desire to have McCann lead the conversation around integrated production solutions for our clients.”
