By Jake Coyle, Film Writer
NEW YORK (AP) --The recent slump of sequels at the box office finally caught a break with "The Conjuring 2," a horror sequel that topped weekend theaters with an estimated $40.4 million.
The Warner Bros. film, in which Vera Farmiga and Patrick Wilson play married paranormal investigators, opened nearly on par with its 2013 original, which was also directed by James Wan. That film debuted with $41.8 million and went on to earn $319 million globally.
The big-budget video-game adaptation "Warcraft," a co-production between Universal and Legendary that reportedly cost $160 million to make, came in second with $24.4 million, according to studio estimates Sunday. Though it effectively bombed in North America, "Warcraft" has been a hit overseas, particularly in China.
In China, the film, taken from the "World of Warcraft" video game franchise, has made a staggering $156 million in its first five days. That surpasses the foreign film release record of "Avengers: Age of Ultron," not to mention blockbusters like "Star Wars: The Force Awakens."
Why has "Warcraft," a poorly reviewed video game adaption, done so well in China? The game it's based on, "World of Warcraft," has long been especially popular there, even spawning a theme park. The film's Chinese release was also handled by Legendary, the production company bought earlier this year by China's entertainment and real estate powerhouse Dalian Wanda Group Co.
The Lionsgate magician caper "Now You See Me 2," starring Jesse Eisenberg, Mark Ruffalo and Woody Harrelson, opened in third place with $23 million domestically. That's a drop from the original's $29.4 million debut. It eventually grossed $351.7 million worldwide.
The dip for "Now You See Me 2" was more in line with the diminishing results seen from recent poorly performing sequels. "Alice Through the Looking Glass," ''Teenage Mutant Ninja Turtles: Out of the Shadows" (last week's top film, which slid to fourth this weekend with $14.8 million), "Neighbors 2: Sorority Rising," ''Ride Along 2" and "The Huntsman: Winter's War" have all done worse than their preceding films.
The streak didn't concern Warner Bros. for the release of "The Conjuring 2," studio distribution chief Jeff Goldstein said.
"We looked at the number of movies that didn't work and we said to ourselves: It's really the content of the films," Goldstein said. "While there seems to have been a few in a row, we didn't think it was a pattern that was systemic. We just thought it was about the movie, itself."
Instead, "The Conjuring" franchise has succeeded by broadening the horror audience with old-school frights and a higher quality than the genre typically sees. The sequel, which is set in a haunted London home, appealed to both younger and older moviegoers, and drew a roughly even split of males and females – a rarity for a horror film.
"There's seemingly been a spell cast over the second installments and 'The Conjuring,' I think, broke that spell," said Paul Dergarabedian, senior media analyst for comScore. "Just the overall quality won over the audience in a genre that's generally looked down upon from a critical perspective."
Unlike "Warcraft" or "Now You See Me 2," ''The Conjuring 2" had largely positive reviews going for it. Duncan Jones, the director of "Warcraft," took to Twitter on Friday to defend his film against the critical reaction. For those who didn't like the film he urged, "No worries, but please chill out. It's just a movie."
Next week, Pixar's "Finding Dory" will hope to continue the turn of fortune for sequels. The "Finding Nemo" sequel is expected to perhaps be Pixar's biggest opening ever.
"'Finding Dory' is going to further solidify the idea that it's not really sequel-itis, it's just more you have to be able to deliver the goods no matter what the movie is, whether it's a sequel, original or a reboot," Dergarabedian said. "You just need a good movie."
Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to comScore. Where available, the latest international numbers for Friday through Sunday are also included. Final three-day domestic figures will be released Monday.
1. "The Conjuring 2," $40.4 million ($50 million international).
2. "Warcraft," $24.4 million ($185.8 million international).
3. "Now You See Me 2," $23 million ($20.1 million international).
4. "Teenage Mutant Ninja Turtles: Out of the Shadows," $14.8 million ($13.3 million international).
5. "X-Men: Apocalypse," $10 million ($25 million international).
6. "Me Before You," $9.2 million ($5.1 million international).
7. "The Angry Birds Movie," $6.7 million ($10.4 million international).
8. "Alice Through the Looking Glass," $5.5 million ($14.6 million international).
9. "Captain America: Civil War," $4.3 million ($1.2 million international).
10. "The Jungle Book," $2.7 million ($7.5 million international).
Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to comScore:
1. "Warcraft," $185.8 million.
2. "The Conjuring 2," $50 million.
3. "X-Men: Apocalypse," $25 million.
4. "Now You See Me 2," $20.1 million.
5. "Alice Through the Looking Glass," $14.6 million.
6. "Teenage Mutant Ninja Turtles: Out of the Shadows," $13.3 million.
7. "The Angry Birds Movie," $10.4 million.
8. "The Jungle Book," $7.5 million.
9. "Money Monster," $5.2 million.
10. "Me Before You," $5.1 million.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More