EVP/Director of Music
Townhouse/WPP
1) Personally, presenting Pussy Riot at Cannes Lions for the 11th Annual Grey Music Seminar was a crazy challenge. Dealing with the manager and a band , some of whom live in Russia, and coordinating a meaningful event was quite difficult. Fitting a square peg of a punk rock activist band into a circular hole of a corporate framework ain’t easy, but we did it and it was meaningful.
2) Townhouse Music has produced some amazing music in 2017, great new Volvo work, upcoming work for Gillette and the NFL will bow peoples minds. We have a great team here all of whom compliment each other.
3) The role of the music producer/supervisor once was about someone skilled in music studio production, orchestration, arranging and the complex and complicated craft of music composition, whereas now, it’s expanded to an additional understanding of existing music culture, and up-and-coming exceptional artists and talent.
4) I would say the most significant trend is that CMOs and strategic planning folks are now utilizing music strategies on a more regular basis. Music is now at the table during the ideation process as opposed to an afterthought. The substantial power and might of music in the creative process is in full effect.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More