You’re 60 years old. You’re at the peak of your earning powers. And thanks to the miracle of compound interest, your investments have done pretty well-quite well in fact. The kids have both gotten their MFA degrees and are more or less self-actualized. They’re out of the house at any rate. And since you gave up the booze and the smoking back at the start of the Reagan administration, you’re healthier than you were at 40. Obviously, you have much more to look forward to than a meager Social Security check and an endless blur of daytime television.
U.S. News & World Report defines you as a "zoomer," that is, one of many "baby boomers ages 50-64 who are rediscovering their youth through an increasingly active lifestyle and an interest in travel and leisure." So now that you know you’re a "zoomer," just how will you go about recapturing your dreams deferred? The Sony Corporation of America has one rather outsized suggestion for you, illustrated in the :60, "Trip" created by Young & Rubicam (Y&R), New York, and directed by Joe Pytka of PYKTA, Venice, Calif.
Charles Boswell was the principal actor in this spot. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.
CLIENT
Sony Corporation of America.
PRODUCTION CO.
PYTKA, Venice, Calif.
Joe Pytka, director/DP; Tara Fitzpatrick, executive producer; Vincent Joliet and Karen Chen, producers. Shot at Culver Studios, Culver City, Calif., and on location in Moscow and Star City, Russia; and Los Angeles and Seattle.
AGENCY
Young & Rubicam, New York.
Jamie Ambler, creative director/art director; Mark D’Arcy, creative director/copywriter; Ken Yagoda, managing partner/director of broadcast production/producer; Cassie Hamilton, assistant producer; Josh Rabinowitz, music producer.
STOCK FOOTAGE
NASA.gov Television and Video File, Washington, D.C.
EDITORIAL
Go Robot!, New York.
Adam Liebowitz, editor; Jason Kileen, assistant editor; Alisa Scheinberg, executive producer; Jonlyn Williams, producer.
POST
Nice Shoes, New York.
Chris Ryan, colorist; Russ Bigsby, online editor/Henry artist; Eric Gelgand, Inferno artist/compositor; Pat Portela, executive producer.
VISUAL EFFECTS
Digital Domain, Venice, Calif.
Fred Raimondi, visual effects supervisor; Richard Morton, CG supervisor/3-D artist; Claas Henke, compositing supervisor; Chris House, visual effects coordinator; John Courte and Chris Yang, 3-D artists; Robert Nederhorst, compositor; Baptiste Andrieux, producer.
AUDIO POST
Sound Lounge, New York.
Peter Holcomb, Rob Sayers and Glen Landrum, mixers.
MUSIC
Crushing Music, New York.
Mary Wood and Clifford Lane, arrangers; Auria Abraham, executive producer.
SOUND DESIGN
Go Robot!
Adam Liebowitz, sound designer.
Schtung America, Santa Monica.
Alan Schlaifer, sound designer; Lee Davis, producer.
