Mixed-media design and production studio Sehsucht has joined Passion’s New York and London rosters for advertising content representation in the U.S. and U.K.
Founded in Hamburg in 2000, with a second office opening in Berlin in 2010, Sehsucht is known for storytelling through a mix of animation, live-action and design, blending art with commerce on commercial projects.
Most recently Sehsucht completed the Genealogy of Nike Free Zoetrope for Nike; an immersive, interactive online 3D WebGL experience led by stunning CG visuals that allows users to view Nike Free athletic shoes from any angle while also creating their own shareable soundtrack on a bespoke sequencer.
Previously Sehsucht has created content for clients such as Audi, Lamborghini, RAM, Google, MTV, Panasonic, O2, Davidoff, Haagen Dazs and Mercedes-Benz, for whom the studio produced the multiple-award-winning Sounds of Summer campaign, which earned Gold at Cannes Lions. Since its inception Sehsucht has claimed prizes at the highest level of international advertising award shows including Cannes, The Clios, D&AD and LIAA.
Sehsucht is led by executive producer/partner Martin Woelke, creative director/partner Ole Peters, creative director/partner Mate Steinforth and creative director Hans-Christoph Schultheiss.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More