Cannes Lions has announced the 2022 See It Be It finalists. Six female industry talents, from across the world, have been selected to take part in a unique development experience at the Cannes Lions International Festival of Creativity, which runs from June 20-24.
See It Be It aims to support creative female talent from across the global industry and accelerate them into senior creative roles. Six finalists will join the 2020/2021 See It Be It cohort of 15 women in Cannes. They each receive an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, and will attend an exclusive program of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors.
See It Be It ambassador, Swati Bhattacharya, chief creative officer, FCB India, will guide the group through the program alongside See It Be It chair, Madonna Badger, CCO and founder of Badger & Winters.
This year’s program theme is “I am enough.” Swati Bhattacharya commented, “Women navigate life among permanent contradictions. Women think they will only be seen as doers when they over do. We get lost in trying to arrive. In order to take our rightful place sooner rather than later, we need to accept that we are enough exactly the way we are. Enough to lead, enough to experiment, enough to thrive and enough to be.”
The six 2022 finalists are:
- Anastasia Simone, Hong Kong, Leo Burnett, sr. art director
- Sabine Stromsky, UK, Edelman UK, sr. creative art director
- Soleil Badenhop, Philippines, GIGIL, associate creative director
- Stephanie Cajucom, USA, McCann Worldgroup, VP creative director
- Sumita Maharaj, Australia, Re Agency, design director
- Teresa Verde Pinho, Brazil, AKQA São Paulo, creative
The 15 women already selected to take part in See It Be It 2020/2021, who will join the six newly selected creatives for the 2022 cohort in Cannes, are:
- Allie Steel, Australia, DDB, sr. writer
- Andrea Auz, Ecuador, Paper, creative director
- Denise Tee, Philippines, creative consultant
- Ellen Fromm, Netherlands, AKQA Amsterdam, sr. copywriter
- Geetanjali Jaiswal, India, McCann, sr. creative director
- Javiera Wuth, Chile, Pedro Juan y Diego, sr. copywriter
- Karo Gómez, Mexico, Media.Monks, social media strategist
- Lauren Ferreira, USA, TBWAMedia Arts Lab, creative director for Apple
- LetÃcia Rodrigues, Brazil, FCB Brazil, associate creative director
- Mica Gallino, USA/Mexico, Nike, brand creative director
- Nedal Ahmed, Japan, Wieden+Kennedy Tokyo, sr. writer
- Rachel Chew, Singapore, Ogilvy, associate creative director
- Rosa Guerrero, Dominican Republic, MoM Marketing of Minds, creative leader
- Roxana Nita, Romania, DDB Romania, creative director
- Tescia Deák, USA, TBWAChiatDay, creative director
Susie Walker, VP Awards & Insights, LIONS, said: “See It Be It is a vital initiative in Cannes Lions’ response to the gender imbalance that exists within the global creative community. We’re delighted to welcome this hugely-talented cohort of 21 women to both the Festival and the SIBI network, which has become a global movement of women providing learning and support to their peers right across the world, ensuring the impact of the programme reaches far beyond the Festival week.”
See It Be It is open to women, trans-identifying and non-binary people.
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More