Figliulo&Partners (F&P) has hired Scott Vitrone as partner and chief creative officer. Becoming F&P’s sixth partner, Vitrone will lead the agency’s creative vision and report directly to founding partner and CEO Mark Figliulo.
During his career, Vitrone has held group and executive creative director positions in New York at Barton F. Graf 9000, TBWAChiatDay, Wieden + Kennedy and Y&R. Winner of an Emmy and other industry awards, Vitrone helped shape work for a wide range of clients, including Nike, ESPN, Delta Airlines, Heineken, Target, Virgin Atlantic, Land Rover, Miller Brewing Company, Sprint and FedEx.
Career highlights include the celebrated “Whatever’s Comfortable” campaign for Southern Comfort at Wieden + Kennedy and “Experience the Rainbow” for Skittles at TBWAChiatDay, a campaign that is still running today.
Vitrone’s hiring follows the F&P’s launch of its new media and communications planning unit, led by former Wieden + Kennedy group media director, Ryan Haskins, and comes off the back of a series of new business wins for the agency.
“I’ve always wanted to work with Scott and I am really pleased to welcome him as a partner at F&P,” said Figliulo. “It’s an exciting time for the agency right now. We placed a bet from day one on being the best home for talent, so with Scott’s reputation and caliber, he’ll fit right in.”
Vitrone said, “I admire the spirit of generosity and transparency that Mark and the partners have created at F&P. It’s a young, independent agency that’s clearly going places. I’m excited to get cracking and help shape the agency’s future.”
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More