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    Scott Niemczura joins Standard Black as creative director

    By SHOOTUpdated:No Comments1957 Views
    NEW YORK --

    Design-driven creative agency Standard Black has brought Scott Niemczura as creative director. Niemczura will be overseeing art direction and copy on projects across the agency portfolio. He joins a veteran creative team at Standard Black and will work alongside partners/executive creative directors Eric Lobb and Jared Tomlinson.

    Niemczura said, “I came up in big agencies, so I’ve seen far too many good ideas die under layers of approvals and process. It’s really exciting to lose those layers and join a team where everybody just rolls up their sleeves and makes things happen. There’s this great energy at Standard Black, a real confidence in the creative department that comes through in the work.”

    Niemczura is a 17+ year veteran of the advertising industry with experience in brand building, and has led creative transformations for a variety of brands including General Mills, JCPenney, Verizon and Under Armour. Most recently, he’s been doing freelance creative direction and has held positions as group creative director at Grey and creative director at Saatchi & Saatchi New York. After graduation from the Columbus College of Art and Design with a BFA in Visual Communications, Advertising and Graphic Design, he was hired as an art director at Cramer-Krasselt.

    “Scott and I have been talking about working together since we were in art school, and through the work he has done for Standard Black as a freelancer, we’re confident that his creative experience will benefit all of our clients,” said Tomlinson. “Scott comes from a TV-heavy creative background, and we look forward to executing his vision of more filmed content for our clients.”

    Tags:Scott NiemczuraStandard Black



    Does “Hundreds of Beavers” Reflect A New Path Forward In Cinema?

    Monday, November 25, 2024

    Hard as it may be to believe, changing the future of cinema was not on Mike Cheslik's mind when he was making "Hundreds of Beavers." Cheslik was in the Northwoods of Wisconsin with a crew of four, sometimes six, standing in snow and making his friend, Ryland Tews, fall down funny.

    "When we were shooting, I kept thinking: It would be so stupid if this got mythologized," says Cheslik.

    And yet, "Hundreds of Beavers" has accrued the stuff of, if not quite myth, then certainly lo-fi legend. Cheslik's film, made for just $150,000 and self-distributed in theaters, has managed to gnaw its way into a movie culture largely dominated by big-budget sequels.

    "Hundreds of Beavers" is a wordless black-and-white bonanza of slapstick antics about a stranded 19th century applejack salesman (Tews) at war with a bevy of beavers, all of whom are played by actors in mascot costumes.

    No one would call "Hundreds of Beavers" expensive looking, but it's far more inventive than much of what Hollywood produces. With some 1,500 effects shots Cheslik slaved over on his home computer, he crafted something like the human version of Donald Duck's snowball fight, and a low-budget heir to the waning tradition of Buster Keaton and "Naked Gun."

    At a time when independent filmmaking is more challenged than ever, "Hundreds of Beavers" has, maybe, suggested a new path forward, albeit a particularly beaver-festooned path.

    After no major distributor stepped forward, the filmmakers opted to launch the movie themselves, beginning with carnivalesque roadshow screenings. Since opening in January, "Hundreds of Beavers" has played in at least one theater every week of the year, though never more than 33 at once. (Blockbusters typically play in around 4,000 locations.)... Read More

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