Director Scott Kulok has signed with The Artists Company for exclusive national representation. He comes to the production company after having worked many years on the ad agency side as a creative. While being repped by The Artists Company, Kulok continues as an active member of The Acme Idea Company, a South Norwalk, CT-based agency that has broken away from the large agency model. He has served as creative director and writer on Acme assignments, including for advertisers such as Kraft Foods, Nabisco, Pepsico, Johnson & Johnson, Campbell’s Soup, Gillette, Vitamin Shoppe and for Acme’s very first assignment, helping launch a fledgling company called eBay.
Recently, Kulok has directed ACME assignments for Tempur-Pedic and Duracell, as well as a poignant short film about the Sandy Hook shooting that garnered him much attention for working with the real families affected by the tragedy. All of these projects were produced through The Artists Company.
Director Kulok said, “Coming to The Artists Company as a director made a lot of sense to me. This is a company I’ve collaborated with for years and together we’ve made a ton of great spots. Working with such a reputable and distinguished company only makes me more excited to be part of a team that knows big time spot production but is also establishing itself as one of the companies to watch with regards to the future of our still evolving advertising world and these new opportunities excite me.”
The unifying thread throughout Kulok’s work is his ability to work with people, either real or actors, and pull human, moving performances from them. He finds a way to know his subjects and capture their unique stories in an engaging, personal way.
Sally Antonacchio, owner/exec producer of The Artists Company, related, “We are signing Scott Kulok in a very interesting time, where Ad Agencies, Advertisers and the like are looking for turnkey solutions. The fact that he can not only direct, but write and shoot stills, makes him a triple threat. He’s able to bring so much more to a project because of his insight into all sides of the advertising process and his collaborative spirit.”
