Boutique visual effects and design studio Shape+Light has added Scott Boyajan as executive producer. Joining the leadership team of managing/creative director Rob Trent and executive producer Cara Lehr, Boyajan will help curate Shape+Light’s growing talent roster and expand new client relationships. He has already managed several projects at Shape+Light including the NFL’s “Bring Down the House” spot for the 2022 Big Game, and new work for Beats Fit Pro featuring Vince Staples.
“Scott is in the midst of an incredible career and he really knows everyone in town,” said Trent. “We’ve worked with him previously on a freelance basis, and are proud to have him on board full time. He understands the market, he’s generous with up-and-coming talent, and he isn’t afraid to get his hands dirty–all great qualities for an EP as we continue to grow.”
Boyajan is an accomplished producer with experience across the postproduction landscape, having worked with a52, Framestore, Psyop, Mirada, Animal Logic, and others. He has collaborated with international brands including Nike, Adidas, GM, Facebook, Microsoft, and Lexus, and his work has earned awards from the Clios, Cannes Lions and more. He has also produced short form design content including the award-winning opening title sequence for HBO’s Carnivale.
Boyajan shared, “Over the years I’ve worked at small, mid-sized, and large studios; I’ve seen our industry undergo several transformations. The reason I’m so excited about Shape+Light is they’re in the sweet spot where you can do stellar work while still knowing everyone in the studio–that’s great for both clients and our Shape and Light team alike. Being at a smaller shop also allows me to focus on client relations while still being in the trenches with production; I get the best of both worlds.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More