Schofield’s Flowers, a creative production outfit under the aegis of founder/chief content officer Steve “Scof” Schofield, has formed a strategic alliance with filmmaker Rock Jacobs and his entertainment company, Rebel of America (ROA).
Jacobs has written, directed, and produced music videos for artists including Ice Cube, Lil Wayne, J-Cole, Skrillex, De La Soul, Big Boi (Outkast), Young Jeezy, Rick Ross, Killer Mike (Run the Jewels), Ludacris, and The Vamps, garnering more than 1 billion online views, alongside spot projects for Mercedes-Benz, Cadillac, McDonald’s, and many more. Meanwhile Schofield’s Flowers has a client list which includes Hyundai, Acura and Cadillac.
While the Schofield/ROA partnership will focus on automotive assignments–Jacobs counts Aston Martin among his longtime global clients–their first collaboration is a six-spot Jacobs-directed campaign for Co-Protect Global, maker of Pro-Ply 3X masks.
Co-Protect president Brad Steward, a longtime client of Schofield, was in need of “a fun Instagram and TikTok campaign that will get us noticed right away,” Schofield recalled. He and Jacobs came up with the idea of mashing up different videos with friends and family. “We knew the holidays were not going to be easy during the pandemic,” he said. “Brad was thrilled with the results, and Rock’s work ethic was amazing. That’s when we started chatting about an alliance,”
Schofield added, “Here’s a guy who’s shooting beautiful imagery all over the world. U.S. car companies should be aware of Rock Jacobs. And it’s not just sheet metal; his team is moving the needle across the board.”
“I had always dreamed of filming car commercials; it was the cars that made me fall in love with films like Steve McQueen’s Bullitt, or branded content like BMW Films, which ultimately drew me toward a life of creativity,” recalled Jacobs, referring to the seminal campaign from David Fincher and Anonymous Content, for which Schofield executive produced the post. “When I heard Scof worked on that, it was a slam dunk that I wanted to partner with Schofield’s Flowers.”
Jacobs’ experience developing fully-immersive, 3-dimensional experiences for networked audiences began in 2013; ROA’s work with the NFL, TopGolf, and Expedia, among others, has bridged the gap between technology and storytelling, particularly via AR and VR. “It is great to see technology and entertainment work hand in hand,” he added. “I enjoy immersing myself in technology as a way to expand my creative vision and reach the generation of tomorrow.”
Changes Afoot For Cannes Lions 2025, Including Increasing Festival Access For Underserved Communities
The Cannes Lions International Festival of Creativity is putting plans in motion for its 72nd edition, set to take place from June 16-20, 2025 in Cannes, France. The Festival has announced that it will double funding to provide €2m (some $2,150,000) worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) Pass, returning for a second year.
Frank Starling, chief DEI officer, Lions, said the increased investment was “crucial to continue to drive progress for both Cannes Lions and the industry.” Starling added, “The ERA pass plays an important role in fostering a global representation of talent within the creative communications industry at Cannes Lions, and to date our funded opportunities have reached creatives in 46 countries globally. With the Festival being the destination for everyone in the business of creativity, we recognize the importance of creating equitable access to it, and this is why we’re prioritizing increased representation from the Global South to support a greater range of voices and perspectives from the region at the Festival.” Applications for the ERA pass are open now and close on December 5, 2025. More details can be found here.
With submissions into the Cannes Lions Awards opening on January 16, 2025, innovations to the Awards have also been announced today. Glass: The Lion for Change celebrates 10 years since its introduction. The Glass Lion was launched to champion work that used creativity to drive a shift towards more positive, progressive and gender-aware communication, and Marian Brannelly, global... Read More