CLIENT
North Shore Long Island Jewish Health System.
PRODUCTION CO.
Crescent Moon Films,
New York.
Mark Schimmel, director; Romeo Tirone, DP; Mark Aji, executive producer; Angela Taormina, producer. Shot on location in Syosset, Manhasset and New Hyde Park, N.Y.
AGENCY
Welch Nehlen Groome,
New York.
Chris Nehlen, creative director/art director.
EDITORIAL
Schimmel, Northbrook, Ill.
Mark Schimmel, editor.
POST
Boomtown, New York.
Mark Block, online editor.
Post Perfect, New York.
Dave Gibson, colorist.
AUDIO POST
Panetta Studios, Elmwood Park, N.J.
Angelo Panetta, engineer.
MUSIC
Panetta Studios.
Angelo Panetta and Tom Hammer, composers.
THE SPOTS
Three :30s—"Tennis," "Barbecue" and "Hopscotch"—showcase the capabilities of the North Shore medical facility, by featuring a what-if scenario. Each spot opens on an everyday scene (a woman playing tennis, a man at his outdoor grill, a little girl playing hopscotch), then segues to the medical center, where footage showcases the services available. The campaign’s tag line states, "Setting new standards in healthcare."
Spots broke in December.