CLIENT
Tropicana Pure Premium Grovestand.
PRODUCTION CO.
Santiago Inc., New York.
Santiago Suarez, director/DP; Joan Vitaliano, executive producer; Ron Marrazzo, producer. Shot at Santiago Inc.
AGENCY
FCB New York.
Rich Russo, executive creative director; Matt Fischer, group creative director; Melissa Morra, producer; Brian Bellanca, copywriter; Doug Veith, art director; Deborah Sullivan, director of broadcast production.
EDITORIAL
Homestead Editorial, New York.
Skip Duff, editor.
POST/VISUAL EFFECTS
Spontaneous Combustion,
New York.
Tony Robins, executive creative director; David A. Elkins, director of visual effects/senior Inferno artist/online editor; Greg Lewis, assistant Inferno artist; Simone Pillinger, executive producer/producer; Roe Bressan, managing director; Valerie J. McAndrews, assistant producer.
R!OT Manhattan, New York.
John Bonta, colorist.
Brooklyn Model Works.
John Kuntzsch, president.
AUDIO POST
East Side Mix, New York.
Tom Goldblatt, mixer.
MUSIC
Crushing Music, New York.
Clifford Lane, composer; Mary Wood, lyricist; Auria Abraham, executive producer.
SOUND DESIGN
Homestead Editorial.
Skip Duff, sound designer.
THE SPOT
In "Peel Session Grovestand" (:30/:15), a woman plucks the ideal orange, which is, according to the voiceover, "100 percent pure, absolutely perfect." Close-ups of the pulpy fruit being pulled apart, juice spurting in all directions, fill the screen. As she peels away the skin, a container of Tropicana Pure Premium Grovestand orange juice is revealed.
Spot broke May 21.