CLIENT
Procter & Gamble/Millstone Coffee.
PRODUCTION CO.
Chelsea Pictures, New York. Simon Blake, director; Gary Waller, DP; Allison Amon, executive producer; Marcello Blue, producer. Shot at Broadway Studios, Astoria, N.Y.
AGENCY
D’Arcy, New York. Paul Schwartz, creative director; Jennie Wadhams, executive producer; Tammy Manganello, producer; Jon Mindell, copywriter; Joe Toto, art director.
EDITORIAL
Red Car, New York. Peter Barstis, editor; Deb Weinstein, assistant editor.
POST
Moving Images, New York. Ed Walther, colorist.
VISUAL EFFECTS
Spontaneous Combustion, New York. Tony Robins, executive director/creative director/lead Inferno artist; Sam DeWitt, head of CGI; Fabrice Maurel, Adam Gascoyne, David Reynolds and Steve Malone, Inferno artists; Bryan Keeling, AfterEffects artist; David Gould, Diana Diriwaechter and Brian Austin, 3-D animators; Simone Pillinger, producer.
AUDIO POST
Blast Digital Audio, New York. Joe O’Connell, mixer.
MUSIC/SOUND DESIGN
Admusic, Santa Monica. Tommy Schobel, composer; Steve Sauber, sound designer; Paul Schultz, producer.
THE SPOT
"Own the Mug" (:30/:15) illustrates the tagline, "All you need is a taste for adventure." The spot features coffee cups morphing into an ocean liner, mountains, and the moon to highlight Millstone’s Foglifter, Swiss Chocolate Almond and Caffé Midnight varieties.
Spot broke in November.
Tim Burton Discusses His Dread Of AI As An Exhibition of His Work Opens In London
The imagination of Tim Burton has produced ghosts and ghouls, Martians, monsters and misfits — all on display at an exhibition that is opening in London just in time for Halloween.
But you know what really scares him? Artificial intelligence.
Burton said Wednesday that seeing a website that had used AI to blend his drawings with Disney characters "really disturbed me."
"It wasn't an intellectual thought — it was just an internal, visceral feeling," Burton told reporters during a preview of "The World of Tim Burton" exhibition at London's Design Museum. "I looked at those things and I thought, 'Some of these are pretty good.' … (But) it gave me a weird sort of scary feeling inside."
Burton said he thinks AI is unstoppable, because "once you can do it, people will do it." But he scoffed when asked if he'd use the technology in this work.
"To take over the world?" he laughed.
The exhibition reveals Burton to be an analogue artist, who started off as a child in the 1960s experimenting with paints and colored pencils in his suburban Californian home.
"I wasn't, early on, a very verbal person," Burton said. "Drawing was a way of expressing myself."
Decades later, after films including "Edward Scissorhands," "Batman," "The Nightmare Before Christmas" and "Beetlejuice," his ideas still begin with drawing. The exhibition includes 600 items from movie studio collections and Burton's personal archive, and traces those ideas as they advance from sketches through collaboration with set, production and costume designers on the way to the big screen.
London is the exhibition's final stop on a decade-long tour of 14 cities in 11 countries. It has been reconfigured and expanded with 90 new objects for its run in... Read More