Creative agency Saylor has hired Francesco “Chesco” Ferrara as its sr. content strategist. Working in social and digital media for almost a decade, Ferrara will leverage the experience he gained from conceptualizing and executing digital marketing campaigns for seasons 1-3 of “The Kardashians” on Hulu and “Welcome to Wrexham” on FX. At Saylor he will bring his strategic acumen to bear for a roster of clients which includes Prime Video’s comedy brand “Laugh Track,” and Postmates.
Saylor founder Will Trowbridge said, “Chesco brings an incredible combination of social, creative, and strategy know-how to Saylor. His past work leading ‘noisy’ campaigns for the likes of Hulu and FX have set Chesco up perfectly for his role at Saylor and we’re so thankful to have him on board.”
Ferrara said he is “looking forward to bringing my fan-forward entertainment perspective to the team.”
Ferrara’s journey into the world of digital media began with an editorial internship at MAXIM, then honing his skills at Viacom Nickelodeon where he found his true calling within the realm of digital and social media marketing. He thereafter swiftly worked his way toward a digital production assistant role for Viacom MTV, where his love for entertainment, including a deep affinity for pop culture, TV, and film, naturally led him to become a driving force in content creation and fan engagement. Ferrara moved to Buzzfeed as its social video producer, where he stayed before landing a job as creative social producer for YouTube. He then segued into a producer role for digital branded content at NBCUniversal Media prior to making his agency debut as a creative social strategist for the Ralph agency.
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles — "The White Lotus" for Fahy and "Bad Sisters" for Hewson — that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More