Creative agency Saylor has hired Francesco “Chesco” Ferrara as its sr. content strategist. Working in social and digital media for almost a decade, Ferrara will leverage the experience he gained from conceptualizing and executing digital marketing campaigns for seasons 1-3 of “The Kardashians” on Hulu and “Welcome to Wrexham” on FX. At Saylor he will bring his strategic acumen to bear for a roster of clients which includes Prime Video’s comedy brand “Laugh Track,” and Postmates.
Saylor founder Will Trowbridge said, “Chesco brings an incredible combination of social, creative, and strategy know-how to Saylor. His past work leading ‘noisy’ campaigns for the likes of Hulu and FX have set Chesco up perfectly for his role at Saylor and we’re so thankful to have him on board.”
Ferrara said he is “looking forward to bringing my fan-forward entertainment perspective to the team.”
Ferrara’s journey into the world of digital media began with an editorial internship at MAXIM, then honing his skills at Viacom Nickelodeon where he found his true calling within the realm of digital and social media marketing. He thereafter swiftly worked his way toward a digital production assistant role for Viacom MTV, where his love for entertainment, including a deep affinity for pop culture, TV, and film, naturally led him to become a driving force in content creation and fan engagement. Ferrara moved to Buzzfeed as its social video producer, where he stayed before landing a job as creative social producer for YouTube. He then segued into a producer role for digital branded content at NBCUniversal Media prior to making his agency debut as a creative social strategist for the Ralph agency.