Peter Sorcher, a San Francisco-based director and editor, has joined Saville for commercial and branded content representation in North America. Peter is best known for his storytelling style, which blends cinematic filmmaking with branding, creating a unique visual language.
Among his recent work is an ad for photo app SpeakingPhoto, which reflects his storytelling prowess. Also exhibiting that moving sense of humanity was his powerful and inspiring documentary short I Want to Say produced by Bodega Studios, which had repped him previously. The documentary for Goodby, Silverstein & Partners and Hewlett Packard chronicles the lives of autistic children, focusing on the use of innovative technology to empower and give those with autism a voice. The film was short listed for the Platinum Lion Award in Cannes in 2012 and the AICP Next Awards.
His feature directorial debut Eat the Sun, a full-length documentary film about the ancient practice of sungazing, screened at film festivals around the world. The film went on to win the Jury Award for best documentary at the Chicago United Film Festival.
“Peter’s work spotlights his excellent ability to connect a branding message to real people and their stories,” assessed Rupert Maconick, Saville’s exec producer. Brands are moving away from traditional advertising, transitioning into docu-style spots. Peter is a great addition to the team as brands are looking for real imagery and authentic moments to connect to their consumer base.”
At Saville, Sorcher joins a stable of talent which includes feature filmmakers Martin Campbell (Casino Royale), Bryan Singer (X-Men), Gavin O’Connor (Warrior), James McTeigue (V for Vendetta) and Paul Haggis (Crash) as well as such commercials directors as Ben Richardson, David Harner, Liz Murphy, Luca Maroni, Morgan Neville, and Tom Schlagkamp.