British commercials director Ben Hume-Paton has inked a deal with Saville Productions for his first career U.S. spot representation. He continues to be handled in the U.K. by Generator Films and throughout Europe by John Spary Associates.
Hume-Paton has to his credit work for such clients as Nike, Lipitor, Honda, Clairol, Bioré, Sony, and E45. He recently wrapped his first American ad project, a Veet campaign for Euro RSCG New York, which was produced by Pathfinder in Spain.
A winner of the Fuji Film Scholarship, Hume-Paton earned a university degree in graphic design and started out directing music videos. Setting up his own creative production company, IDP, gave him a breadth of experience and it was during these years which he fondly calls “boot camp” that he developed his knowledge of filmmaking. During this time many young bands made their first videos with Hume-Paton. His music promos soon led him into the realm of television commercials and he received immediate acclaim for his inspired direction on campaigns for Nike & Bioré.
In 2007 while working for U.K. fashion label Next on its catwalk fashion shows, Hume-Paton pitched and won the creative assignment to make the brand’s first commercial in 15 years. It was such a success that Next asked him to write and direct many of their follow-up campaigns.
In addition to his commercials and music videos projects, Hume-Paton has also been active in television. For the BBC’s noted motoring show Top Gear, he directed a white-knuckle episode that chronicled a Land Rover Discovery traversing the highest road in the Andes. He also recently directed an aviation series entitled Jetstream for Discovery Europe.
Hume-Paton has also been creatively involved with Honda, supplying its car launch films for the last three years as well as working for blue chip companies Pfizer, Hitachi, Yahoo and Microsoft.
Saville executive producer Rupert Maconick said he was drawn to Hume-Paton’s “fresh and arresting work” in such genres as fashion, documentary-style campaigns and visual storytelling.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More