Alex Telfer, who first established himself as a leading photographer and then diversified successfully into commercial directing, has joined Saville Productions for stateside spot representation. His commercialmaking roost in the U.K. continues to be Mallinson Television Productions (MTP).
Telfer has been directing spots for three years with credits that include campaigns for Guinness, Quantum Claims, Visit England, and the launch of Adidas Kit. His work is marked by cinematic imagery, storytelling, humanity and a touch of irreverence.
Telfer has assembled a support team based in a 19th century church which he has transformed into his “Creative Hub.” The Newcastle, U.K. facility is home to professionals who take care of Telfer’s production requirements. “My production team members have all been selected and developed with one unified goal, to deliver the best possible results to any given shoot whether that be TV commercials or stills,” related Telfer.
In addition to his commercial directing, Telfer continues with his photographic projects. Recent assignments have included work for Nike, Nikon, Sony Music, Ernst & Young, Glaxo Smith Kline, Land Rover, EMI, and the BBC. His work has been featured in The American Photography Annuals 2009 and 2010, Communication Arts Photography Annual 50 and 51, Lurzer’s Archive Top 200 Ad Photographers Worldwide 2010, Creative Review Photography Annual and The International Photography Awards.
“Photography has been a passion for me for over 20 years and from the early, formative years of learning my craft to the present day, the medium that captivated me initially continues to fill me with me excitement and drive that continues to grow with every passing year. Directing commercials elicits a similar feeling,” said Telfer.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
“We found Claudia through her poignant documentaries on the festival circuit,” said SUPERLATIVE creative manager Stefan Dezil. “We are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.”
Abend began her career in her native Uruguay, studying film and editing in college. “My dad would show me films like Citizen Kane,” she said. “I love cinema and became an editor. It was here that I learned all about communicating human emotion.”
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More