Alex Telfer, who first established himself as a leading photographer and then diversified successfully into commercial directing, has joined Saville Productions for stateside spot representation. His commercialmaking roost in the U.K. continues to be Mallinson Television Productions (MTP).
Telfer has been directing spots for three years with credits that include campaigns for Guinness, Quantum Claims, Visit England, and the launch of Adidas Kit. His work is marked by cinematic imagery, storytelling, humanity and a touch of irreverence.
Telfer has assembled a support team based in a 19th century church which he has transformed into his “Creative Hub.” The Newcastle, U.K. facility is home to professionals who take care of Telfer’s production requirements. “My production team members have all been selected and developed with one unified goal, to deliver the best possible results to any given shoot whether that be TV commercials or stills,” related Telfer.
In addition to his commercial directing, Telfer continues with his photographic projects. Recent assignments have included work for Nike, Nikon, Sony Music, Ernst & Young, Glaxo Smith Kline, Land Rover, EMI, and the BBC. His work has been featured in The American Photography Annuals 2009 and 2010, Communication Arts Photography Annual 50 and 51, Lurzer’s Archive Top 200 Ad Photographers Worldwide 2010, Creative Review Photography Annual and The International Photography Awards.
“Photography has been a passion for me for over 20 years and from the early, formative years of learning my craft to the present day, the medium that captivated me initially continues to fill me with me excitement and drive that continues to grow with every passing year. Directing commercials elicits a similar feeling,” said Telfer.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More