Bicoastal/international production company Savage has added director Melissa Silverman to its roster for representation in the U.S. and Europe. She was previously with Slim Pictures.
Her clients include Starz/DirecTv, McDonald’s, Tuborg Beer and Revlon while awards from D&AD, PromaxBDA and Telly Awards combine with an Emmy nomination for Nickelodeon.
Silverman cut her teeth directing and conceptualizing for On Air Promotions at MTV. She quickly gained recognition for her subtle situational comedy, often writing and directing on high profile campaigns with celebrities including Madonna, Conan O’Brien, Donald Trump and The Foo Fighters. She then branched out, directing spots while still at MTV, helming projects in the U.S. and Europe for clients including Tuborg Beer and technology company Siminn.
“I quickly realized that the look of my work at MTV matched up nicely with branding,” she said of her spot directing endeavors. “With comedy it’s down to subtlety, even in ridiculous scenes. I am drawn to performance and humor that is not necessarily bold, but humor that aptly underlines the moment.”
Queried on changes in advertising since moving on from MTV, Silverman replied that “the expectation is to deliver more in the same amount of time; at MTV we didn’t have the luxury of time and money–but we did have creativity. That taught me to be resourceful and to create quality work under all kinds of situations.”
Silverman is currently in post on work for non-profit organization United Way through McCann, New York. She recently finished new campaigns for Consumer’s Energy through Lowe Campbell Ewald, Detroit, and West Coast Cooler through Brando, Dublin.