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    Saturn, Goodby Find Elegance Every Day

    By SHOOT StaffUpdated:No Comments1513 Views

    By Adam Remson

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    The notion of "elegance" is hard to define. Words like it are better expressed than explained. Capturing the essence of elegance in a storyboard is a tricky task. And even trickier is getting an intangible like that to do a song and dance for your commercial. Ultimately, it requires a lot of finesse.

    So when creatives at Goodby, Silverstein & Partners, San Francisco conceived of the "Everyday, Meet Elegance" campaign for Saturn’s high-end L Series and dreamed up the spot titled "Car Wash," the boards looked very simple. It was just a few scenes of the automobile being driven through a car wash. The concept was that Saturn’s top-end line of cars brings elegance to everyday tasks. It serves to maintain the core Saturn buyer with a strong practical sense, yet elevate the recently redesigned cars. However, to infuse elegance into "Car Wash," the team handling the Saturn account would have to find a director who just "gets it."

    Principal actors in this spot were Marita Schaub and Greg Watkins. The SAG/AFTRA Commercials Contract Standing Committee has granted a waiver to allow commercials to be available for viewing on SHOOTonline.com. The spots cannot be copied, downloaded or emailed.

    Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    The Saturn Corporation/

    Saturn L Series.

    PRODUCTION CO.

    Plum Productions, Santa Monica.

    Luca Maroni, director; Fraser Taggart, DP; Thom Tyson, executive producer; Miguel Lombardi, producer. Shot on location in Los Angeles.

    AGENCY

    Goodby, Silverstein & Partners, San Francisco.

    Jamie Barrett, creative director; Bobby Pearce, copywriter (now with Fallon Minneapolis); Karin Onsager-Birch, art director; Barbro Eddy, Linda Emery and Cindy Epps, producers.

    EDITORIAL

    Mad River Post, San Francisco.

    Emily Dennis and Brad Wetmore, editors; Janie Ford, executive producer.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Steve Rodriguez, colorist; Todd Sutherland, assistant colorist; Denise Brown, producer.

    Platypus, Santa Monica.

    Noel Castley-Wright, online editor/visual effects artist; Jorge Tanaka, graphics assistant.

    AUDIO POST

    Eleven, Santa Monica.

    Jeff Payne, engineer; Chris Hildrew, assistant engineer.

    MUSIC

    Elias Arts, bicoastal.

    Jonathan Elias, composer; Anne Haugen, executive producer; David Gold, creative director.

    Category:Top Spot of the Week



    Stage and Film Actor Tony Roberts Dies At 85

    Friday, February 7, 2025

    Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies — often as Allen's best friend — has died. He was 85.

    Roberts' death was announced to The New York Times by his daughter, Nicole Burley.

    Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.

    "I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."

    Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.

    Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).

    "Roberts' confident onscreen presence — not to mention his tall frame, broad shoulders and brown curly mane — was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.

    In Eric Lax's book "Woody... Read More

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