Pulse Films has named Sarah Park to serve as executive producer: music videos, a move that will further bolster the U.S. arm of the global studio. Having worked in a freelance capacity with Pulse for a number of years, Park has to her credit work for Vitalic, the video for the track “Stamina” subsequently won ‘Best Music Video Award’ at SXSW, while her production of J. Cole’s “She Knows” with Pulse director Sam Pilling secured a prestigious screening at Raindance Film Festival as well as a Best Urban Video – International award at the UK Music Video Awards 2014.
Park will be responsible for nurturing Pulse’s portfolio of directors, matching talent with artists and bands to deliver content that pushes boundaries and allows both parties to explore their creativity to the maximum.
“Pulse’s commitment to innovation and their multi-disciplinary, integrated approach with consistent cross-over between sectors is something that really appealed to me,” said Park. “In this role, I want to both develop new talent, and cross talent over – getting directors with experience in the fields of film, commercials, art and tech to turn their skills to the genre of music, producing videos that will transform what we have come to expect from the medium.”
Describing the music video space as “becoming an increasingly saturated market,” Park noted that “elements like interactivity will be a key focus for the future, producing content that engages the viewer on multiple levels. Within such a competitive landscape these technological advances will be key to ensuring music videos continue to have immense relevance within our culture.”
Park will seek to further widen the genres Pulse work within, with a fine balance between indie/underground artists and those considered more mainstream.
Based in the L.A. office, Park will work alongside Kira Carstensen, Pulse president of commercials and music videos, to continue to evolve the company’s musical output.
