International film and animation content production house Not To Scale has promoted EP Sarah Butterworth to serve as managing director of its London studio. Butterworth’s appointment follows the successful expansion of Not To Scale into Amsterdam and New York by founder Dan O’Rourke who takes on the new role of group managing director and will focus on further developing the company’s talent roster as well as opening new studios.
Having been EP at the London shop for two years, Butterworth in her new role will oversee the UK operation’s creative output as well as its new talent and new business activity. She also joins Not To Scale’s global board.
“London is an important city for us. It is where we started and where we have been in business for over 10 years. It is a good time for me to take on a new role and hand over to Sarah who I know will help take our studio onto the next level”, said O’Rourke.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More