Executive producer Sara Wallace has joined the London operation of The Corner Shop, the production house which maintains headquarters in Los Angeles.
Wallace previously served as an EP at SMUGGLER in London for four years. There she worked with A-list directorial talent such as Tom Hooper, Mark Molloy, Kathryn Bigelow and Aoife McArdle. Wallace was also integral in shaping the up and coming roster, finding director Fenn O’Meally and playing a pivotal role in developing her career. Her work at SMUGGLER contributed to their Cannes Lions Palme d’Or win in 2022, along with numerous other accolades.
Wallace’s strengths as an EP also come from her agency experience, having spent four years in New York working with Droga5 and Mother producing many films and live events. While at Droga5 she produced a live event and music video for Beyoncé on behalf of the UN, which was performed live at the General Assembly Hall, UN HQ, in front of a celebrity audience, including Michelle Obama. The event raised over $100MM for charity.
In her spare time Wallace is a keen philanthropist and is board director at the charity Rich Mix. An arts center, cinema and live music venue in Shoreditch aiming to make art and wellbeing accessible to marginalized and underprivileged communities. She is currently setting up an initiative to teach film in local underfunded schools.
Wallace has been a jury member for every major design and advertising award show globally and has won a plethora of awards across the board. She said, “what drew me to The Corner Shop is its genuine ethos of inclusivity and championing of voices previously disregarded. It’s not enough to do great work anymore, you have to care–we all need be making a holistic effort towards positive change both politically and environmentally. Anna Hashmi [founder of The Corner Shop] has embodied that spirit from the start. I’m pleased to be working alongside some of the smartest and most creative people I’ve met.’
Hashmi said, “Sara Wallace’s undeniable experience, passion and genuine philanthropic sensibilities will be a great addition to represent and support our roster of authentically eclectic talent, from established commercial directors, new voices and emerging talent. Working alongside production-focused EP Tess Mitchell, Sara Wallace adds to our development and management focus and will be a great asset.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More