Hybrid consultant/creative agency Phenomenon has hired Sandy Song as chief client officer, a newly created position at the L.A. shop. Song had previously been at 180LA, an Omnicom agency, where she most recently served as managing director and prior to that, group brand director.
In addition to working at Deutsch, Team One and RPA, Song has amassed experience leading teams and award-winning brand campaigns across a wide range of categories, including education, telecommunications, QSR, CPG, fashion, and automotive on global brands that include Honda, Visa, Del Monte Foods, Pepsico, Taco Bell, Mitsubishi, Lexus International and University of Phoenix.
Song will focus on providing a true partnership to Phenomenon’s entire client roster, and ensuring that there are top-notch, curated teams to service the business. She is dedicated to talent growth, development and representation, understanding that varied experiences in both professional and personal backgrounds are critical to shape thinking and informing the work.
Krish Menon, Phenomenon’s founder and CEO, said of the hire, “In an industry where clients are the lifeblood, and at this stage in our evolution, we felt it necessary to have executive leadership that advocated for, worked on behalf of, and focused exclusively on client satisfaction and retention.”
Song started at Phenomenon in January as a consultant, whereupon she discovered that Phenomenon’s fresh approach to solving for client business needs and the goals and values of the agency aligned well with her own vision and practice, which made for a natural fit and way forward to her new staff role.
Vellas Joins Anonymous Content Brazil To Develop Content and Advertising Slate
Brazilian director Vellas has joined Anonymous Content Brazil, Anonymous Content’s joint venture with an investment from Creative Artists Agency (CAA). In his new role, Vellas will work closely with the Anonymous Content Brazil team to develop advertising and content projects to bolster their growing content slate.
Vellas continues to be repped by various production companies in different territories, including PRETTYBIRD in the U.S. and U.K. markets.
Barbara Teixeira, CEO and executive producer at Anonymous Content Brazil, said, “Vellas’ arrival reinforces Anonymous’ proposition and the significant movement that the Brazilian operation is making. His creative vision and talent as a director are not limited to advertising, as he has also worked on various content projects. This move is a practical example of our business vision, where great ideas should be executed in their best format, whether it’s a 30-second commercial or a streaming series.”
Renata Dumont, Anonymous Content Brazil’s executive producer, added, “The value proposition of Anonymous Content Brazil is unique because it offers brands and agencies storytelling in any format, whether in advertising or entertainment. It is in the company’s DNA to operate in a structured and complementary way in both scenarios, and its work and awards reinforce this. We see in Vellas exactly the profile of a director with a portfolio and potential for work that shines in both advertising festivals and TV and film awards.”
Vellas said, “I have found at Anonymous not only a place where I will have the freedom to work on projects I truly believe in and identify with, whether in advertising or entertainment, but also the entire structure, international support, and some of... Read More