"Restore," a new :30 for Hewlett-Packard (HP), is quite simply a work of art. Created by Goodby, Silverstein & Partners (GS&P), San Francisco, and directed by Rupert Sanders of Omaha Pictures, Santa Monica, the commercial brings art to life and in doing so vividly illustrates the fact that HP’s digital imaging technology has been used to restore centuries-old paintings on display at London’s National Gallery.
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CLIENT
Hewlett-Packard.
PRODUCTION CO.
Omaha Pictures, Santa Monica.
Rupert Sanders, director; Jess Hall, DP; Diane McArter, managing director; Eric Stern, executive producer; Paul McPadden, producer; Robin Brown, production designer; Michele Baylis, make-up artist. Shot on location in Prague and London.
AGENCY
Goodby, Silverstein & Partners, San Francisco.
Rich Silverstein, co-chairman; Steve Simpson and Steve Luker, creative directors; Tyler Hampton, copywriter; Paul Foulkes, art director; Elizabeth O’Toole, executive
producer; Diane Hill, producer.
EDITORIAL
The Whitehouse, Santa Monica.
Neil Smith, editor; Heidi Black, assistant editor; Sue Dawson, executive producer.
POST/VISUAL EFFECTS
Moving Picture Company, London
Jean Clement-Soret, colorist.
A52, Los Angeles.
Simon Brewster, creative director/ Inferno artist; Scott Johnson, visual effects editor; Ron Cosentino, visual effects supervisor/ producer; Darcy Parsons, executive producer.
Motion Theory, Venice, Calif.
Kaan Atilla, art director/designer; Mark Kudsi and Irene Park,
designers; Javier Jimenez,
executive producer.
AUDIO POST
POP Sound, Santa Monica.
Loren Silber, mixer; Samuel Casas, assistant mixer.
MUSIC
Elias Arts, bicoastal.
Michael Sherwood, composer; David Gold, creative director; Ann Haugen, executive producer.