CLIENT
95.5 WPLJ.
PRODUCTION CO.
Waverly Motion Pictures, Boston.
Bill Aydelott, director/executive producer; Frank Coleman, DP; Avenol A. Franco, producer. Shot on location in West Orange, N.J.
STOCK FOOTAGE
A&M Records.
EDITORIAL
Salamandra Images, New York.
Michael Niemcewicz, offline editor; Steve Hafner, assistant editor.
POST/VISUAL EFFECTS
Salamandra Images.
Steve K. Yueng, digital graphics; Michael Niemcewicz, online editor.
Moving Images, New York.
Scott Starbuck, colorist.
AUDIO POST
HOThead, New York.
Jim Stauffer, mixer/engineer.
THE SPOT
"The PLJ Twist" (:30/:15) is a take-off on the TV show Joe Millionaire, and features runner-up Sarah Kozer, as well as the show’s butler, Paul Hogan. As Kozer and a friend prepare to depart the chateau, Hogan offers the duo a parting gift: a blue PLJ radio, which is displayed on a silver serving cart. Images of Sheryl Crow performing are shown behind the cart. Finally, Hogan offers the women another gift: PLJ morning personalities Scott and Todd (Scott Shannon and Todd Pettengill), who are outfitted in tuxedos, each man carrying a red rose. The women take a look at the men, but decide that they’ll just take the radio, which deflates both the men and their roses.
Spot broke May 23.