A new study suggests the proliferation of gay and transgender characters in films and television shows has not prevented gay, lesbian, bisexual and transgender actors from experiencing discrimination in Hollywood.
The Screen Actors Guild-American Federation of Television and Radio Artists commissioned the survey, released Friday. It found that more than half of the actors who identify as gay, bisexual and transgender think directors and producers are biased against them.
More than one-third of the actors who don’t fall into those categories agreed with that perception.
Only 16 percent of the gay, bisexual and transgender respondents, however, said they had experienced discrimination. Gay men reported the most, with about one-fifth saying they had been discriminated against.
The online survey of nearly 5,700 SAG/AFTRA members also found that more than half of the gay, transgender and bisexual respondents had heard producers and directors make anti-gay comments while working on-set.
The performers’ union, which is holding its annual convention in Los Angeles, said it pursued the first-of-its-kind research at the request of a committee that represents lesbian, gay, bisexual and transgender members and as a methodical way to explore an issue usually discussed through anecdotes.
The study was conducted by the Williams Institute, a think tank based at UCLA that specializes in sexual orientation, gender identity and public policy.
“The survey results show both progress and indications that more work will be necessary to make the workplace an equal and fully welcoming place for LGBT performers,” M. V. Lee Badgett, a University of Massachusetts, Amherst economics professor affiliated with the UCLA institute. “The good news is that almost no one thought that opportunities for LGBT actors were getting worse.”
Of the 5,692 participants, 465 identified as gay men, 61 as lesbians, and seven as transgender. Another 301 men and women described themselves as bisexual.
The survey also revealed that despite concerns about being typecast, two-thirds of the gay actors who had played gay characters felt that it had not harmed their careers or limited the roles they were offered. Nine percent of the gay men and lesbians said they had been turned down for roles during the past five years because of their sexual orientations.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More