In what has the feel of an espionage thriller, a web film directed by Tomas Jonsgarden of Anonymous Content for Saatchi & Saatchi New York captures an elaborate plan that entails the shuttling of a Lenovo Ultrabook IdeaPad laptop computer from one artisan/technologist to the next, enabling them to cause a power blackout throughout a metropolis and then seize the night with a multimedia light show–an audiovisual experience created on the Ultrabook–that captivates people in the streets.
The Lenovo campaign also consists of a Jonsgarden-helmed TV trailer and 90-second cinema spot. The DP was Sebastian Blenkov.
Visual effects house was The Mill New York. Editor was Marcus Kryler of Rock Paper Scissors.
Here’s the web film, which is aptly titled Seize the Night:
Matthew Forrest Launches Commercial/Branded Content Production Company Cloud Forest
Producer Matthew Forrest has officially launched Cloud Forest, a Los Angeles-based video production company specializing in commercials and branded content, with additional capabilities in emerging formats like AI and VR.
With the mantra “Where your vision meets our production precision,” Cloud Forest aims to serve brands, agencies and networks with a blend of creativity and operational efficiency.
Forrest brings over 20 years of experience to Cloud Forest. His portfolio includes producing commercial content for Square, Aveeno, and Lyft, branded content series for KitchenAid, Pizza Hut, and Verizon, and projects like Mariah Carey’s “Keys of Christmas.” Forrest’s career highlight came at Endemol Shine, where he earned a Sports Emmy in 2018 for producing Life VR’s “Capturing Everest.”
“Leveraging my varied experiences in both traditional and digital formats, I’m excited to create content across a wide array of platforms with the partners I admire,” said Forrest. “Our focus is on delivering excellence in commercials and branded content, while also offering cutting-edge solutions in AI and VR when appropriate for our clients’ needs.”
Cloud Forest’s talent roster currently features long-time Forrest collaborators such as commercial directors Ben Pluimer, Michael Belcher, Clyde Bessey, Christopher Louie and Kevin K. Shah; director/photographer Shawn Corrigan; photographers Gabriela Oltean and Will Deleon; and creative directors Natalie Perry and Drew Grossman. The studio’s strength lies in curating the right team and accurately defining the necessary resources--budget, roles, and technology--allowing every project to meet its creative and business goals.
This approach has earned praise from industry... Read More