In what has the feel of an espionage thriller, a web film directed by Tomas Jonsgarden of Anonymous Content for Saatchi & Saatchi New York captures an elaborate plan that entails the shuttling of a Lenovo Ultrabook IdeaPad laptop computer from one artisan/technologist to the next, enabling them to cause a power blackout throughout a metropolis and then seize the night with a multimedia light show–an audiovisual experience created on the Ultrabook–that captivates people in the streets.
The Lenovo campaign also consists of a Jonsgarden-helmed TV trailer and 90-second cinema spot. The DP was Sebastian Blenkov.
Visual effects house was The Mill New York. Editor was Marcus Kryler of Rock Paper Scissors.
Here’s the web film, which is aptly titled Seize the Night:
Director Cassandra Brooksbank Joins Monument Content For Spots and Branded Content
Monument Content has signed director Cassandra “Cassie” Brooksbank for U.S. representation spanning commercials and branded content. She brings to her directing and storytelling the experience and skills of a writer, conceptual artist, editor and visual effects artist.
Her body of work as a director includes Pepsi’s “Selfie” featuring Lionel Messi amid a flurry of fans, Barclays madcap women’s Soccer League spot where she collaborated closely with the agency to develop the creative, ultimately winning the Grand Jury Prize at the Sports Industry Awards, and a grass-roots campaign for Fellow Coffee. The latter just didn’t brew buzz; it helped raise $1.2 million on Kickstarter.
Prior to joining Monument Content, Brooksbank had been repped in the U.S. for commercials by production house Hey Wonderful.
On the long-form front, she is repped by CAA for film and television. And on the horizon is her debut feature, My Masterpiece, produced by Sylvester Stallone’s Balboa Productions and backed by Amazon.
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