Who says you can’t teach an old doghouse new tricks?
Last year Saatchi & Saatchi New York and bicoastal/international Hungry Man teamed on JCPenney’s “Beware of the Doghouse,” The web short showed the price men pay for buying practical gifts instead of a romantic present for their wives or significant others. The film proved to be a success, driving traffic to Bewareofthedoghouse.com. The spot and site were “brought to you by The Jewelry Store inside JCPenney.
That initial short was directed by Bryan Buckley of Hungry Man. This time around we “Return to the Doghouse” with another Hungry Man helmer, Stephen Pearson.
Saatchi and Pearson take us inside the doghouse where a review board of women dole out sentencing to men who are unthoughtful spouses and gift givers (with presents including a paper shredder, a robe from a hotel, a hammer drill and a beer making kit). One offender seems destined for a return to doghouse accommodations until he flashes his escape card which is housed in a JCPenney jewelry box: a necklace.
The review/parole board is impressed, and releases him, with both the guy and the board members knowing full well that he will likely be returning shortly.
Now viewers can log onto Bewareofthedoghouse.com in order to put someone in front of the review board.
The Saatchi team included chief creative officer Gerry Graf, interactive creative director James Cooper, creative director/art director Jason Musante, creative director/copywriter Josh Rubin, and senior producers John Swartz (integrated producer) and John Doris (video).
John Lindley was the DP. Editor was Ian MacKenzie of MacKenzie Cutler, New York.
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More