Who says you can’t teach an old doghouse new tricks?
Last year Saatchi & Saatchi New York and bicoastal/international Hungry Man teamed on JCPenney’s “Beware of the Doghouse,” The web short showed the price men pay for buying practical gifts instead of a romantic present for their wives or significant others. The film proved to be a success, driving traffic to Bewareofthedoghouse.com. The spot and site were “brought to you by The Jewelry Store inside JCPenney.
That initial short was directed by Bryan Buckley of Hungry Man. This time around we “Return to the Doghouse” with another Hungry Man helmer, Stephen Pearson.
Saatchi and Pearson take us inside the doghouse where a review board of women dole out sentencing to men who are unthoughtful spouses and gift givers (with presents including a paper shredder, a robe from a hotel, a hammer drill and a beer making kit). One offender seems destined for a return to doghouse accommodations until he flashes his escape card which is housed in a JCPenney jewelry box: a necklace.
The review/parole board is impressed, and releases him, with both the guy and the board members knowing full well that he will likely be returning shortly.
Now viewers can log onto Bewareofthedoghouse.com in order to put someone in front of the review board.
The Saatchi team included chief creative officer Gerry Graf, interactive creative director James Cooper, creative director/art director Jason Musante, creative director/copywriter Josh Rubin, and senior producers John Swartz (integrated producer) and John Doris (video).
John Lindley was the DP. Editor was Ian MacKenzie of MacKenzie Cutler, New York.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More