Who says you can’t teach an old doghouse new tricks?
Last year Saatchi & Saatchi New York and bicoastal/international Hungry Man teamed on JCPenney’s “Beware of the Doghouse,” The web short showed the price men pay for buying practical gifts instead of a romantic present for their wives or significant others. The film proved to be a success, driving traffic to Bewareofthedoghouse.com. The spot and site were “brought to you by The Jewelry Store inside JCPenney.
That initial short was directed by Bryan Buckley of Hungry Man. This time around we “Return to the Doghouse” with another Hungry Man helmer, Stephen Pearson.
Saatchi and Pearson take us inside the doghouse where a review board of women dole out sentencing to men who are unthoughtful spouses and gift givers (with presents including a paper shredder, a robe from a hotel, a hammer drill and a beer making kit). One offender seems destined for a return to doghouse accommodations until he flashes his escape card which is housed in a JCPenney jewelry box: a necklace.
The review/parole board is impressed, and releases him, with both the guy and the board members knowing full well that he will likely be returning shortly.
Now viewers can log onto Bewareofthedoghouse.com in order to put someone in front of the review board.
The Saatchi team included chief creative officer Gerry Graf, interactive creative director James Cooper, creative director/art director Jason Musante, creative director/copywriter Josh Rubin, and senior producers John Swartz (integrated producer) and John Doris (video).
John Lindley was the DP. Editor was Ian MacKenzie of MacKenzie Cutler, New York.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More