CLIENT
General Mills/Fruit Roll-Ups.
PRODUCTION CO.
The Clinic, London.
Rob Kelly, director; Brendan Maguire, DP; Emily Woodburn, executive producer/producer. Shot at Black Island Studio, Acton, U.K.
AGENCY
Saatchi & Saatchi New York.
Steve Centeno and Sean Kiener, creative directors; Hafeez Saheed, producer; Paul Kwong, senior art director; Brian English, copywriter; Eric Korte, music producer.
EDITORIAL
Cut & Run, London.
Nick Diss, editor.
POST/VISUAL EFFECTS
FrameStore, London.
Dave Ludlum, colorist; David "Skippy" Clifton, online editor; Andrew Daffy, head of 3-D; Helene Mackenzie, executive producer.
AUDIO POST
Wave, London.
Warren Hamilton, mixer/engineer.
Lower East Side, New York.
Bobby Giammarco, mixer.
Saatchi & Saatchi.
Rick Oakley, mixer/engineer.
SOUND DESIGN
Machine Head, Venice, Calif.
Stephen Dewey and Mike Johnson, sound designers; Gabrielle Hughes, producer.
THE SPOT
"Delivery" (:30) takes viewers on a tour of the Fruit Roll-Ups factory, where giant fruit is made into the treat.
Spot broke June 18.