Saatchi & Saatchi Australia’s “Donation Dollar” for The Royal Australian Mint has earned Best of Show distinction at the New York Festivals Advertising Awards. The innovative redesign of the Australian $1 coin was minted as a call to action and stamped with the message Donation Dollar “Give To Help Others.” The Donation Dollar is the first Australian $1 coin to feature a color and an interactive design. The coin’s green center, designed to wear down the more the coin is donated, reveals golden ripples from the coin’s center–a symbol of the ongoing impact the coin is making in the lives of those in need. The groundbreaking campaign was also recognized with two Grand Awards and seven Gold Skyline Towers.
“‘Donation Dollar’ was a project many years in the making,” said Simon Bagnasco, executive creative director, Saatchi & Saatchi Australia. “It needed approval from the highest levels of our government. And it needed to deliver on its stated promise: to remind all Australians to give more, more often. We are beyond humbled to be bestowed this honor. Thank you to all the judges and the NY Festival for seeing the positive good a little coin can make.”
“Donation Dollar” headlined the awards procession in which the combined 2021 executive juries also bestowed nine Grand Prize Awards, 95 Gold Skyline Tower Awards, 108 Silver and 146 Bronze. To view the complete list of award-winning entries, click here.
2021 executive jury president Ralf Heuel, chief creative officer/partner of Grabarz & Partner, led the exec jury panel of chief creative officers and top-tier agency ECDs in the deliberation and selection of this year’s winning campaigns. Film Craft, Healthcare, and Financial executive juries also convened via video conference to award campaigns shortlisted within their specific categories. Executive juries selected winners from the Shortlist determined by the 400+ members of NYF’s Grand Jury from entries submitted from 58 countries.
2021 New York Festivals Grand Award recipients were:
- Branded Content/Entertainment: the community for “The OREO Doomsday Vault,” OREO
- Brave Work/Brave Client: McCann New York for “True Name by Mastercard,” Mastercard
- Direct & Collateral: Saatchi & Saatchi Australia for “Donation Dollar,” The Royal Australian Mint
- Design: FCB Chicago for “Boards of Change,” City of Chicago
- Film: Africa for “Let Her Run,” SporTV
- Film Craft: Translation LLC for “You Love Me,” Beats by Dre
- Outdoor: Saatchi & Saatchi Australia, “Donation Dollar,” The Royal Australian Mint
- Positive World Impact: McCann New York, “True Name by Mastercard,” Mastercard
- Social Media & Influencer: the community, “The OREO Doomsday Vault,” OREO
The New York City Award, a special category for NYF’s Advertising Awards, celebrates advertising that captures the vibe of New York City. For 2021 ,Green Point Pictures’ “WE (SEEN)” for Pangaia was honored with the Gold Skyline Tower. BUCK Design earned the Silver for “The New Yorker 2020 Festival” for New Yorker ,and Grey New York was recognized with a Bronze for “Unboxing” for States United to Prevent Gun Violence.
New York Festivals special industry awards including the Global Agency of the Year, Global Brand of the Year, Independent Agency of the Year, and Regional Agencies of the Year will soon be announced. Also upcoming will be the winners of NYF’s newest awards: The Genius 100 Inspiration Award, Signal Award, Pivot Award, and the SeeHer Lens Award.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More