CLIENT
The Sherwin-Williams Co./Krylon Fusion.
PRODUCTION CO.
Rhinoceros Visual Effects and Design, New York.
Harry Dorrington, director/creative director; Michael Miller and Rick Wagonheim, partners/VPs/executive directors; Terrie McGinnis, live action producer; Kristen Ames, live action production manager; Linda Gallagher, postproduction manager; Yfat Neev, executive producer; Arman Matin, digital artist/CG director; Pat Porter and Jeff Guerrero, digital artists/senior animators; Ji-Hyun Yoon and Vincent Serritella, digital artists/technical directors; Joe Burrascano and Dylan Maxwell, digital artists; Natasha Saenko, digital artist/lighting director; Marc Steinberg, digital artist/design director; Josh Frankel, digital artist/generalist; Nico Puetollano, digital artist/designer. Shot at Silvercup Studios, Long Island City, N.Y.
AGENCY
Doner, Southfield, Mich.
Gary Wolfson, executive VP/creative director; Glen Hilzinger, associate creative director; Holly Ensman, art director; Tiffany Vogel, senior copywriter; Andrew Erickson, producer.
POST
Rhinoceros Post, New York.
Walter Lefler, colorist.
AUDIO POST
Tonic, New York.
Jody Nazzaro, mixer.
MUSIC/SOUND DESIGN
Asche & Spencer Music, Minneapolis.
Thad Spencer, composer; Dean Menta, sound designer.
THE SPOT
"Molecule" (:30) opens on a can of Krylon Fusion sitting on a table. The camera zooms in toward the can, through its nozzle and into an animated world where the paint drops assume the shapes of molecules and quickly color items around them. The POV then whirls back out of the can to reveal a woman painting the tabletop with Krylon Fusion.
Spot broke in February.