Register

    Rupert Cresswell joins Alkemy X as creative director

    By SHOOTUpdated:No Comments1280 Views
    NEW YORK --

    Alkemy X has hired Rupert Cresswell as creative director. He will work closely with executive producer Eve Ehrich to continue to build the company’s design and animation team, working across branded and entertainment projects.

    Cresswell comes to Alkemy X from MPC, where he spent nearly eight years as a director and creative director working on projects for clients such as Adidas, Samsung, Jaguar, Ford, Google, Sky One and Fox Searchlight. His stylized work is characterized by a meticulous eye for design and a subtle fusion of live action and visual effects to augment the everyday with fantastic elements. Cresswell’s first narrative short, Charlie Cloudhead, starring Paul Higgins and Daisy Haggard, enjoyed a successful international festival run. His work has garnered numerous awards and accolades and he has been tapped as a thought leader, speaking at industry conferences including IBC, PromaxBDA and SIGGRAPH.

    London-born Cresswell studied graphic design and illustration at the prestigious University of the Arts London, organically navigating into the advertising arena after landing his first professional gig as a runner at a SoHo post shop. He quickly immersed himself in the industry, rapidly amassing hands-on experience in the broadcast promo space working for clients such as Bloomberg, NatGeo and Sky before stepping into the role of director. He joined MPC London in 2012, helming VFX-driven spots for clients while refining his aesthetic at the intersection of design, visual effects and live action. He stepped up to a creative director role when he moved to MPC’s New York location in 2017. 

    Alkemy X maintains offices in NY, Philadelphia, L.A. and Amsterdam.

    Tags:Alkemy XRupert Cresswell



    Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?

    Thursday, December 26, 2024

    Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.

    The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.

    As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."

    "Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.

    Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.

    "I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.

    Q: What have you learned from "Squid Game"?

    HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.

    Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?

    HWANG: I'm afraid to talk... Read More

    MySHOOT Profiles


    Add A Comment