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    The Running Mom

    By SHOOT StaffUpdated:No Comments1292 Views

    By Christine Champagne

    --

    If you are a parent, you have probably been in this position: The night before school, your child suddenly informs you that he or she desperately needs a few random items for class the next day. And, of course, it’s always something-like a clarinet reed or a baseball glove-which you can’t just pick up at an all-night convenience store. Next morning, you find yourself scrambling to locate the necessary objects so your kid won’t go off to class empty-handed and disappointed.

    That’s exactly the scenario cleverly portrayed in a new Debit MasterCard spot created by McCann-Erickson, New York, and directed by Samuel Bayer of bicoastal Mars Media for MasterCard International Corporation. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    MasterCard International Corporation/Debit MasterCard.

    PRODUCTION CO.

    Mars Media, bicoastal.

    Samuel Bayer, director/DP; Stavros Merjos, president; Bill Sandwick and Tracie Norfleet, executive producers; Linda Masse, producer. Shot at Los Angeles Center Studios, and on location in Los Angeles and Montrose, Calif.

    AGENCY

    McCann-Erickson, New York.

    Joyce King Thomas, executive VP/deputy creative director; Larry Platt, senior copywriter; David Fox, art director; Jonathan Shipman, VP/executive producer.

    EDITORIAL

    Bug Editorial, New York.

    Andre Betz, editor.

    POST/VISUAL EFFECTS

    Company 3, Santa Monica.

    Stefan Sonnenfeld, colorist.

    Nice Shoes, New York.

    Tim Crean, online editor/visual effects artist.

    AUDIO POST

    The Anx, New York.

    Carl Mandelbaum, mixer.

    MUSIC

    Big Foote Music, New York.

    Sherman Foote and Darren Solomon, composers; Ray Foote, executive producer.

    SOUND DESIGN

    Bug Editorial.

    Andre Betz, sound designer.

    Category:Top Spot of the Week



    Apple and Google Face UK Investigation Into Mobile Browser Dominance

    Saturday, November 23, 2024

    Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.

    The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.

    "This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."

    The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."

    And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.

    Both companies said they will "engage constructively" with the CMA.

    Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.

    Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."

    It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More

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