If you are a parent, you have probably been in this position: The night before school, your child suddenly informs you that he or she desperately needs a few random items for class the next day. And, of course, it’s always something-like a clarinet reed or a baseball glove-which you can’t just pick up at an all-night convenience store. Next morning, you find yourself scrambling to locate the necessary objects so your kid won’t go off to class empty-handed and disappointed.
That’s exactly the scenario cleverly portrayed in a new Debit MasterCard spot created by McCann-Erickson, New York, and directed by Samuel Bayer of bicoastal Mars Media for MasterCard International Corporation. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
MasterCard International Corporation/Debit MasterCard.
PRODUCTION CO.
Mars Media, bicoastal.
Samuel Bayer, director/DP; Stavros Merjos, president; Bill Sandwick and Tracie Norfleet, executive producers; Linda Masse, producer. Shot at Los Angeles Center Studios, and on location in Los Angeles and Montrose, Calif.
AGENCY
McCann-Erickson, New York.
Joyce King Thomas, executive VP/deputy creative director; Larry Platt, senior copywriter; David Fox, art director; Jonathan Shipman, VP/executive producer.
EDITORIAL
Bug Editorial, New York.
Andre Betz, editor.
POST/VISUAL EFFECTS
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist.
Nice Shoes, New York.
Tim Crean, online editor/visual effects artist.
AUDIO POST
The Anx, New York.
Carl Mandelbaum, mixer.
MUSIC
Big Foote Music, New York.
Sherman Foote and Darren Solomon, composers; Ray Foote, executive producer.
SOUND DESIGN
Bug Editorial.
Andre Betz, sound designer.