RSA Films, Ridley Scott’s commercial production company, and theatrical advertising agency Wild Card have teamed to launch 3AM, a Los Angeles-based venture geared towards the development of new forms of content and next generation marketing for global audiences. As a specialized consultancy, 3AM will collaborate with filmmakers, studios and brands in the early stages of film production to create integrated content and marketing extensions.
Jules Daly, president of RSA, and Alison Temple will serve as managing partners of 3AM, which plans to assemble an array of expert creative talent across film, advertising, and branded entertainment, offering partners an agile model for creating and delivering content. The 3AM team’s vision is to help create relevant and engaging entertainment experiences utilizing the collective power of storytelling, advertising, culture, and technology.
As an almost 25-year veteran of RSA Films, Daly brings both commercial and theatrical creative production management chops to 3AM. Temple, who will oversee the day-to-day operations of 3AM, is best known for her work at Fox Filmed Entertainment and her creation of its creative content department in domestic theatrical marketing. As executive VP of the department, Temple is credited with generating breakthrough content and working with the filmmakers and talent to create innovative marketing material for their projects. Temple was part of the core team that successfully launched campaigns for mega-franchise properties such as Avatar, X-men, Planet of the Apes, Alvin and the Chipmunks, Rio and Ice Age.
“Film studios have an entirely new and unique set of challenges when it comes to marketing movies,” said Daly. “RSA and Wild Card realize that Hollywood marketing today is a beast of its own, consistently challenged with capturing consumer interest. As a joint entity of such esteemed creative companies, 3AM can help alleviate those challenges and work with the studios to think outside the box and deliver groundbreaking creative.”
Temple added, “Our goal with 3AM is to meet the needs of shifting consumer expectations around content. To get there, we will work with the filmmakers, studios and partners before they start production to identify opportunities to align story and marketing. Combined with the strength of RSA filmmakers and artists, we will be able to collaborate with the studios to create world-class marketing concepts across all platforms.”
