RSA Films has brought L.A.-based comedy directing duo Peter Martin, aka Peter Livolsi and Martin Dix, aboard its roster for commercials. Peter Martin are behind Little Caesars most recent crowd pleaser, “Lucky Chair” via McKinney, which features NFL superfan Darryl, the 49ers George Kittle and Darryl’s clingy lucky chair. Peter Martin have also brought their sensibility for observational comedy to funny campaigns for Fanta, Ubisoft, FedEx, Cheetos, BBC, Xfinity and many other brands.
“I got my start producing for Peter Martin so linking back up is incredibly meaningful for me,” said Luke Ricci, president, RSA Films US. “Over the years, I’ve watched their reel evolve with a tremendous amount of admiration and respect for their film craft and comedic chops. One of our current objectives at RSA is to build a stronger foothold in the U.S. comedy landscape and Peter Martin is an important part of that effort. I’m absolutely thrilled to be working with Peter Martin and see a fruitful (and fun) future ahead of us.”
“Our history with Luke Ricci is built on trust and friendship,” read a joint statement from Peter Martin. “Luke was a young and hungry producer at AFI who helped us build our spec reel and we gave him his first producing job! His relentless drive and positivity haven’t changed since we first worked together. We’re thrilled to be at RSA and our goal now is to make Ridley Scott laugh at one of our spots.”
Peter Martin bring their award-winning pedigree in entertainment and advertising to their current partnership. Livolsi is a Sundance Lab and AFI alum and director of award-winning shorts such as Duncan Removed and the feature film The House of Tomorrow (Asa Butterfield, Ellen Burstyn, Nick Offerman) which nabbed honors across the film festival circuit. Dix is an award-winning writer and creative director at agencies including Deutsch and TBWA/Chiat/Day. Livolsi and Dix as Peter Martin are alums of SHOOT’s 2006 New Directors Showcase. Prior to joining RSA, the duo had most recently been with The Corner Shop.
“Whether it’s a Key and Peele sketch, Kristen Wiig and Will Ferrell at an awards show, or a Coen Brothers classic, our favorite comic voices often come in pairs,” said Peter Martin. “Which makes sense to us, because being a team lets us be each other’s audience. We don’t always agree on what’s going to kill, but because we both keep an open mind as we chase a laugh, those debates about gags, shots or casting almost always result in the funniest version of an idea.”
Stadium Signs Director Duncan Winecoff For U.S. Representation
Stadium has added director Duncan Winecoff to its roster for commercial representation in the U.S. Winecoff has directed campaigns for brands such as Porsche, BMW, Canon, Oura, Sephora, New Balance, McDonald’s and Faherty, among others.
Raised between Nova Scotia and Ojai, Calif., in a family of Tibetan Buddhists, Winecoff has a diverse background which instilled in him a profound sense of authenticity and reflection. His journey to directing began in New York City, where he explored filmmaking alongside his brother, DP and photographer Stuart Winecoff. This collaborative, self-taught foundation has shaped Duncan Winecoff’s approach, blending insight with technical skill.
Prior to joining Stadium, Winecoff had been repped by Object & Animal. He is an alum of SHOOT’s 2017 New Directors Showcase
“Duncan’s work reflects the balance we strive for at Stadium--creative that connects on a deeper level while meeting the demands of modern production,” said Samy Mosher, founder and CEO of Stadium. “He’s got the vision, versatility, and a refreshing approach that aligns perfectly with our goals to elevate every project, regardless of scale. He’s the kind of talent that instinctively enhances every script and understands the art of collaboration.”
Winecoff said, “Stadium is defining what production can mean in an era where audiences demand more connection and substance. I’m excited to be part of a team that values their role as a creative partner as much as I do and is dedicated to pushing creative boundaries while staying grounded in what the project truly needs.”
Winecoff has already been awarded multiple projects with Stadium, including a forthcoming global campaign for Callaway Golf.
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