Independent ad agency RPA has brought Jason Sperling aboard as a group creative director for the Honda account. Formerly creative director at TBWAMedia Arts Lab, Sperling oversaw the iPad, iPhone and Mac groups, and led the Mac vs. PC campaign internationally. His work over the years has earned Cannes Lions and the Cannes Gold Cyber Lion (2008), the Grand Effie (2007) and several One Show Gold Pencils (2007). Previously, he worked at Colby and Partners, Santa Monica.
Additionally, RPA has promoted six creatives with Joe Baratelli and Patrick Mendelson being upped to group creative directors, Chuck Blackwell, Nathan Crow and Adam Lowrey to creative director, and Laura Hauseman to associate creative director.
Sperling and Baratelli will report to chief creative officer David Smith, and will be responsible for leading creative in all disciplines for the Honda account.
RPA’s client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Farmers Insurance Group, Mandalay Bay Resort and Casino, Luxor Hotel and Casino, and Excalibur Hotel & Casino. RPA is also the media planning and buying agency for Metro-Goldwyn-Mayer and Lenox Financial Mortgage.
Trump Asks Supreme Court To Delay TikTok Ban
President-elect Donald Trump asked the Supreme Court on Friday to pause the potential TikTok ban from going into effect until his administration can pursue a "political resolution" to the issue.
The request came as TikTok and the Biden administration filed opposing briefs to the court, in which the company argued the court should strike down a law that could ban the platform by Jan. 19 while the government emphasized its position that the statute is needed to eliminate a national security risk.
"President Trump takes no position on the underlying merits of this dispute. Instead, he respectfully requests that the Court consider staying the Act's deadline for divestment of January 19, 2025, while it considers the merits of this case," said Trump's amicus brief, which supported neither party in the case and was written by D. John Sauer, Trump's choice for solicitor general.
The argument submitted to the court is the latest example of Trump inserting himself in national issues before he takes office. The Republican president-elect has already begun negotiating with other countries over his plans to impose tariffs, and he intervened earlier this month in a plan to fund the federal government, calling for a bipartisan plan to be rejected and sending Republicans back to the negotiating table.
He has been holding meetings with foreign leaders and business officials at his Mar-a-Lago club in Florida while he assembles his administration, including a meeting last week with TikTok CEO Shou Chew.
Trump has reversed his position on the popular app, having tried to ban it during his first term in office over national security concerns. He joined the TikTok during his 2024 presidential campaign and his team used it to connect with younger... Read More