CLIENT
H.J. Heinz Co./Heinz EZ Squirt.
PRODUCTION CO.
Brand New School, Santa Monica.
Jonathan Notaro, creative director/ director; Kevin Batten, executive producer; Pat Notaro, DP; Chris Dooley, art director/director; Jared Libitsky, producer. Shot at Raleigh Studios, Manhattan Beach, Calif.
AGENCY
Leo Burnett USA, Chicago.
Mike Straznickas, creative director/art director; Dave Reger, copywriter; Dennis Bannon, producer.
STOCK FOOTAGE
Getty Images, Los Angeles.
EDITORIAL
Brand New School.
Charles Jensen, editor.
POST
R!OT, Santa Monica.
Clark Muller, colorist; Claus Hansen, Inferno artist.
VISUAL EFFECTS
Brand New School.
Cameron Walser, Blake Huber, Saiman Chow and Ben Go, animators; Jaren Libitsky, producer.
AUDIO POST
Chicago Recording Company.
Michael DeAngelis, mixer/engineer.
MUSIC
Chicago Recording Company.
Michael DeAngelis, composer/arranger.
SOUND DESIGN
Machine Head, Venice, Calif.
Stephen Dewey, sound designer.
THE SPOTS
Two :30s—"Squirrel" and "Monkey"—feature an avalanche of sight gags, non sequiturs and general silliness to showcase the various flavors of Heinz EZ Squirt ketchup. The commercials include such scenes as a man in a Viking outfit carrying a princess across a cheesy set, as a leprechaun tosses gold dust in the air; a drawing of a pork chop with ketchup; color-by-number geese; a man getting squirted in his head with mustard; and a "drawing" of a monkey face in ketchup on an omelette.
Spots broke in May.